On the cross-border e-commerce platform AliExpress, traffic and exposure are crucial to the success of a store. However, many sellers blindly launch through trains, which not only fails to bring the expected results, but also may cause a waste of funds.
1. Do products with certain weights on AliExpress still need to open through trains?
For products that have already gained a certain weight on AliExpress, the answer is yes, they need to be opened. Although the product already has a certain exposure and sales, opening a through train can further increase the traffic and exposure of the product, thereby increasing sales. As a paid promotion method, through trains can help products get higher rankings in search results and attract more potential buyers. At the same time, through reasonable delivery strategies and keyword selection, through trains can also bring more accurate traffic to products and improve conversion rates.
2. AliExpress driving skills
1. Do a good job of product optimization
Before opening a through train, sellers need to ensure that the optimization of the product itself has been done. This includes ensuring that the product classification is correct, the attributes are complete, the title setting is attractive, the keywords are set reasonably, the pictures are clear and beautiful, and the product description is detailed and accurate. Only when these basic optimization work is done well can we ensure higher conversion rates and click-through rates in the process of through train promotion, thereby achieving better returns on investment.
2. Set specific promotion keywords and categories
When setting promotion keywords and categories, sellers need to choose based on the characteristics of the product and the needs of the target audience. For novice sellers, it is recommended to start with long-tail words. Although the traffic of such words is relatively small, the conversion rate is high and the competition is relatively small. As the store weight increases and the traffic increases, sellers can gradually try to launch a wider range of keywords and categories to gain more exposure and traffic.
3. Accurately grasp the promotion time period
The choice of promotion time period also has an important impact on the effect of through train delivery. Sellers can promote according to the time period when the store product has the most visitors or the time period when the platform is most active to increase the click-through rate and conversion rate of the advertisement.