The catalog key point extension method is a method of arranging the characteristics of the product in single points and then developing a narrative around the single point. It can enrich the materials and viewpoints of the copy and provide a source of information for the copy. It is related to the Nine-square grid thinking method. If the Nine-square grid thinking method triggers thinking about the selling points of the product, then the catalog key point extension method is more like the development and content expansion of those selling points. It can make the copy content more detailed and meticulous.
When using the key point extension method, it can also be expressed through graphics, which helps to sort out the viewpoints.
The catalog key point extension method is often used in the creation process of the detail page copy. Here, an electric toothbrush of Oral-B is used as an example to analyze the catalog key point extension method. It is known that this toothbrush is imported from Germany. It can be connected to the mobile phone App via Bluetooth to synchronously reflect the cleaning status of the tooth area, each brushing record, preset brushing preferences, special treatment of special tooth areas, etc.; the toothbrush adopts a small round head design, a rotation speed of 48,800 times/minute, and uses 3D sonic tooth cleaning technology, which can clean teeth 360°; the toothbrush has daily cleaning mode, gum massage mode, sensitive care mode, and whitening mode, and users can freely choose according to their needs.
Through such an extension, it can be seen that the selling point of the product has become clearer. Copywriters can consider it in depth. After all, there are many similar competitors in the electric toothbrush market. At this time, it is necessary to combine the competitor’s copywriting, while fully displaying the product’s selling points, find out its most competitive point, and make it the best creative point to attract consumers’ attention.