The Nine-square thinking method is a thinking strategy that helps diffuse thinking. It uses a picture like a nine-square grid, writes the theme in the center of the picture, and then writes the various ideas or associations triggered by the theme in the remaining grids, allowing thinking to diffuse in the remaining 8 directions, generating 8 different insights.
Principles of the Nine-square Thinking Method
When using the Nine-square Thinking Method for copywriting planning, the following 8 principles should be noted.
1. Write as you think of it
Associations generated around the core theme can be filled in the other 8 grids outside the theme.
2. Use concise words
In order to make the Nine-square grid as clear and easy to understand as possible, copywriters should use concise words or keywords to describe.
3. Fill it up as much as possible
The Nine-square grid is a problem-solving method for copywriters to think divergently around the core theme. In order to provide more ideas and solutions to the core theme, each grid should be filled as much as possible to provide as many ways of thinking as possible.
4. Reorganize
The first time you fill in the Nine-square grid, there may be problems such as incorrect logic and inappropriate ideas. At this time, you can rethink and organize to build a better Nine-square grid model.
5. Use colors
Use different colors to classify. Ideas of different types or effects have different colors, which can make the ideas clearer.
6. Review frequently
After mastering the skills of using the Nine-square grid, users can also associate more ideas. Therefore, frequently correcting the answers to the Nine-square grid will be more helpful to the user’s actual actions.
7. Slow down thinking
Each grid in the Nine-square grid allows users to converge and filter important concepts under a core concept. Therefore, users can slow down their thinking appropriately to obtain answers that are more in line with actual needs.
8. Practical action
The ultimate goal of the Nine-square grid is to provide an effective action guidance tool, so it is required to reflect the actual core theme and have the effect of taking practical actions.