No matter how excellent the main body of the copy is, or how outstanding the product it introduces is, if the title of the copy cannot attract the attention of consumers, the promotion will not be successful. A title that can attract attention is the key factor for the success of cross-border e-commerce marketing.
(I) Straightforward title
A straight-forward title is a title that does not play word games and directly points out the intention of product promotion. This title gets straight to the point and directly tells the audience what benefits or services they will get, so that the audience can know what the theme of the copy is as soon as they see the title. This type of title is often used in some discount promotion copywriting, product new copywriting, etc.
(II) Questioning title
Questioning titles are designed to attract the attention of the audience by asking questions, make them think about the problem, deepen their impression of the copywriting, and make them want to read the whole text to find out. But it is worth noting that when considering the questions to be asked, we should start from the interests that the audience cares about, so as to arouse their interest, otherwise they may think “what does it have to do with me” or “it has nothing to do with me”. Questioning titles can be rhetorical questions, interrogative questions, or questions, and sometimes they can even express the theme of the copywriting in a way that they know the answer to.
(III) Inductive title
Inductive title does not state directly, but first arouses the curiosity of the audience and then uses the text to solve the puzzles for the curious audience, so that the audience suddenly realizes and deepens their memory.
(IV) Slogan title
Slogan title is short and powerful, mainly composed of the slogan or brand name of the advertisement. This kind of title usually links the product with its well-known brand or series name, which helps the sales of the product.
(V) New promotion title
New promotion title focuses on reflecting new news and conveys new product information to the audience in a relatively straightforward manner. It can be used for the launch of new products, the improvement of old products, and the new application of old products.
(VI) Imperative title
The first word of the imperative title is a clear verb. The imperative title has an imperative meaning to make the audience feel the importance and necessity of the matter.
(VII) Proof-type title
Proof-type title explains the benefits of products or brands as a witness to enhance the audience’s trust. It can be self-testimony or testimony from others. This type of title often uses oral form to convey information, and the language is natural and popular.
(VIII) Guidance-type title
The main text of some copywriting often uses clear and concise ideas to list product features in a straight line. This writing method is simple and effective. At this time, you can write a title by showing a clear goal, and you can use words such as “why”, “reason” and “reason” to highlight the importance of the product.
(IX) Digital title
The digital title integrates the important data of the main text or the idea structure of this article into the title. On the one hand, the digital title can use eye-catching data to attract the attention of the audience, and on the other hand, it can effectively improve the efficiency of reading the title.
(X) Fear-type title
The audience will pay attention to topics related to themselves, especially those that may touch their interests. If the content of the article is about the audience’s health, property, etc., you can try to design a fear-inspiring title to stimulate people’s curiosity and create a sense of crisis.