Since consumers cannot touch the physical goods through e-commerce platforms, product details pages have emerged as a way to display product information. In the product details page, merchants can use various forms of text, pictures, videos, etc. to display product information as detailed as possible to introduce products, establish store image, stimulate consumers’ shopping desire, and improve conversion rate.
(I) Display basic information of products
After consumers enter the product details page, they can see detailed product information descriptions, including basic information such as the material, brand, price and style of the product. In addition, the product details page will also display other information about the product, such as detailed descriptions of the product, display pictures of the product from different angles, etc.
(II) Extract the selling points and functions of the product
In addition to displaying basic product information, the product details page should also extract the selling points and functions of the product to attract buyers’ attention. Generally speaking, the most important functions and features of the product should be extracted, and the characteristics of the product should be highlighted in the form of real-life pictures + text to highlight the advantages of the product. For example, the description of the efficacy of Yiranshu Raw Honey can help buyers quickly understand the characteristics of the product through this expression method.
(III) Leave a good impression on buyers
The detailed description on the product details page not only provides buyers with a way to understand the product, but also allows them to have a good impression of the store and the product. In particular, the content that considers the problem from the buyer’s perspective, such as shopping instructions, buyer reviews and precautions, will make buyers feel that the seller is sincerely considering them, thereby generating trust and goodwill towards the seller. For example, the shopping instructions for Yiran Linden Raw Honey.
(IV) Guide buyers to place orders
When buyers are attracted to the store by the product title, excellent product details page content can allow buyers to read carefully and feel that it meets their own needs. Even some buyers who are just looking at it casually feel that the product is really good, stimulating their desire to buy.
In addition, other product recommendations or promotions on the product details page will also stimulate buyers’ desire to continue browsing, rather than directly closing the page and entering other merchants’ online stores. For example, other promotional information on the Yiran Linden Raw Honey product details page.
It should be noted that promotional information should be timely and effective, and should not contain expired content or ambiguous words written purely to attract buyers to click.