Soft article writing is different from literary creation, news writing or official document writing; soft article writing is not just about simply placing your own advertisement in the article, but requires readers to actively implant it and actively promote you, so that you can realize the value of soft articles. Soft article writing can draw on the writing methods and forms of various genres. We should understand the misunderstandings and taboos of soft articles.
Misunderstandings of soft article writing
Soft article writing is to promote the brand and promote sales, which is unquestionable. However, in actual implementation, it may fall into writing misunderstandings, which greatly reduces the effectiveness of soft article writing.
(1) Soft article patchwork. Many webmasters use the patchwork method when writing soft articles, thinking that this is also a kind of originality. In fact, because the word order of these articles is chaotic, readers do not know what the meaning is after reading them.
(2) Empty content. The value of soft articles depends on the level of the writer. The grasp of content must not be ignored. If an article is empty and tasteless, the article will lose its original meaning.
(3) The article does not match the theme. Good soft articles should be published in targeted occasions. Don’t publish them randomly just for the sake of promotion. Soft articles are not finished once the article is written. The author needs to take all aspects into consideration.
(4) Low professionalism. The author should choose the style of writing according to the theme. Professional articles should speak with data and facts. This can ensure that the soft articles achieve good results in the promotion process. Writers should integrate relevant professional information into the article to reflect the plot and professionalism of the story. This will not only attract readers, but also insert the information that needs to be promoted into the story.
(5) The article contains taboo words. Many webmasters who are doing website optimization and keyword ranking have no experience in soft articles at the beginning of creation. Therefore, when creating, they do not understand some taboo words on the Internet and do not pay attention to them in writing. As a result, the article is automatically deleted when posting on the forum due to the taboo words in the article, which means there is no promotion effect.