Amazon sellers attract external traffic to their products, which can not only help increase brand sales and visibility, but also help sellers get valuable opinions about their products that other Amazon sellers cannot get. Here are 3 ways to attract external traffic.
1. Email
Buyers’ emails are one of the most valuable marketing assets for sellers, which is also a significant difference between overseas e-commerce consumers and domestic e-commerce consumers. In daily life, they often learn about the dynamics and discount information of brands they follow through email.
Another benefit of email marketing is that its effect is very easy to track. Generally speaking, sellers need to pay attention to the following indicators:
Delivery rate: The target is more than 97%. If it is not achieved, check whether there is a problem when collecting the mailbox list, resulting in large-scale blocking.
Open rate: The target is around 20%. These data are generally determined by the title of the email, brand awareness, and sending time. When sending. EDM used to be, these three elements can be A/B tested on a small scale.
Click-through rate: The target is around 3.5%. This data generally depends on whether the content of the email text can attract buyers and whether there is a strong call to action. In addition, sellers can also optimize the email design for mobile terminals.
Conversion rate: The target is about 2%. Write discount information in the title and make clear the call to action, which is conducive to buyers placing orders.
2. Paid blogs
When bloggers write evaluation articles in a certain category, they will post links to Amazon’s evaluation article Listings. Whenever consumers click on these links, they will receive commissions.
Sellers can search for specific keywords and directly ask these bloggers if they are willing to display the seller’s products in their blogs.
If sellers can cooperate with these paid blogs, the seller’s Listing is likely to receive a large amount of off-site traffic.
3. Deal website
Deal websites, as the name suggests, are websites for European and American buyers to “pluck wool”. They aggregate various platforms and various commodity discount information.
The above are 3 methods of external traffic diversion for Amazon sellers shared with sellers. I hope it will be helpful to Amazon sellers. Lianlian International always pays attention to every little thing of sellers, and will also bring articles on related aspects in future articles to help sellers operate better.