Alibaba International Station helps small and medium-sized enterprises expand international trade and provides export marketing and promotion services. It provides a full range of online services and tools such as one-stop shop decoration, product display, marketing promotion, business negotiation and shop management. It displays and promotes suppliers’ companies and products to overseas buyers, thereby obtaining trade opportunities and orders, helping companies reduce costs and efficiently open up large foreign trade markets. It is one of the preferred online platforms for export companies to expand international trade.
Features of Alibaba International Station
Alibaba International Station has four characteristics: interactive, trustworthy, professional and global.
①Interaction; reflected in providing both parties with a Community (communication) channel for both parties to exchange and communicate and share online trade experiences.
②Mutual trust: Alibaba provides paid members with detailed, thoughtful and safe services through third-party certification and internal audits, effectively reducing the risks of online foreign trade
③Professional: It has continuously improved humanized design, excellent search and web browsing, simple communication and account management tools, etc.
④Globalization: The globalization of Alibaba International Station is reflected in the company’s positioning, business scope and company nature.
Structure and Function of Alibaba International Station Home Page
(I) Structure
The four core functional areas of Alibaba International Station are distributed as follows.
(1) Navigation Bar: The navigation bar is located at the top and consists of three parts: Sourcing Solutions, Services & Membership and Help & Community.
(2) Search Bar: The search bar is located at the top of the home page and is the most prominent position. It can be used to find information filtering and search tools that users often use. You can find relevant information by entering keywords such as Products.
(3) Browse by Category: Located on the left side of the home page, each category has several secondary and tertiary subcategories.
(4) Membership Quick Access: This is the user registration and login area, as shown in Figure 8-5. You can also quickly enter the order management and business opportunity interface through the links in the sub-areas.
(II) Function
(1) View the situation of peers. Enter keywords related to your company’s products to view the situation of peers (product name, product image, brief description, minimum order quantity, price, etc.).
(2) View the overall situation of the web pages of companies ranked high in the same industry. Pay more attention to the top-ranked websites or websites with products very similar to your company’s, and further understand the overall situation of the other party’s website, company window settings (mainly keywords), product grouping, company columns and product content, etc. (Reference tool: http://www.alexa.cn)
(3) Collect company product images, keywords and product descriptions.