If one day, the seller receives a notice from Amazon saying that the seller’s account has been removed from the sales privilege, it means that the account has been blocked. The seller must log in to the backend immediately, read the notice sent by Amazon carefully, and then find a way to save his account.
The account is blocked, which means the account is frozen. Amazon will not block a seller’s store for no reason. The reasons why the seller’s account is blocked are generally as follows.
1. Poor account performance
Among the four performance indicators set by Amazon for sellers (order defect rate <1%, pre-delivery cancellation rate <2.5%, late shipment rate <4%, effective tracking rate >95%), if some indicators of the seller’s account do not perform well, Amazon may warn you, but Amazon will still give the seller time to improve. However, if after a long period of time, the seller’s performance indicators are still not ideal, or no improvement measures are taken at all, then the risk of being blocked by Amazon is quite high.
2. Violation of Amazon’s policy on prohibited goods
The seller violates the rules and puts products that Amazon explicitly prohibits from selling. Some sellers may violate the policy because they are new sellers and do not understand Amazon’s policy on prohibited items.
3. Violation of Amazon’s sales policy
Including association, infringement, selling counterfeit goods or fake goods. Regarding association, if multiple accounts are operated on the same site, and the existing account is associated with an account that has been closed by Amazon, it is easy to be closed. Infringement, selling counterfeit goods or fake goods are acts of infringement of intellectual property rights. Once complained by authorized sellers or brands and buyers, it is also easy to be closed.