Whether the title is attractive and whether it can catch the customer’s eye is crucial. A WeChat copy title that can make people’s eyes shine is a crucial factor in increasing the number of clicks. Generally speaking, if you think from the perspective of the customer, you can know their needs.
1. Exaggeration
For example, “xxx mask best-selling celebrity circle” and “xxx product is popular all over the world, everyone has one”, etc., use exaggeration to arouse the curiosity of customers to read the article.
2. Tempt people with “profit”
WeChat copy is generally an article published by merchants to promote products and brands, so it must be tempting with “profit” and directly point out the product’s benefits in the title. For example, the title of the WeChat business training copy is “WeChat business annual income of 150,000 is not a dream-struggle process”.
3. Tempt people with “newness”
People are always interested in new people and new things. This is common sense. Grasping this feature and creating WeChat copy with news value will often cause a huge sensation, especially when it is spread on the Internet, it can get more reprints. For example, the title of WeChat copywriting is “2020 Big Brand Trends Preview LV, Hermes, Laneige Handbags Which One is Your Dish”.
4. Revealing the Secret to “Attract” People
Most people have another characteristic, especially netizens, that is curiosity, and they like to explore everything. Human’s instinct for knowledge also makes everyone prefer to explore unknown secrets. Therefore, the title of revealing the secrets often attracts more attention, such as “Unveiling the truth behind the micro-business goddess’s monthly income of one million”. If the customer is a micro-business, he will definitely want to know.
5. Touching with “things”
From childhood to adulthood, we have always liked to listen to stories, and story-type titles are more likely to move people and attract people to read. A good story must first have a good title, such as “Post-95 college students get married in micro-business and earn 100,000 yuan a month” and “A rural man and his brand dream”.
6. Attracting with “suspense”
What content to write, who will read it, what are their inner needs, what kind of questions will they have, and think about problems from the perspective of customers. When the TV series “The Hidden” was broadcast, it was a hit. Why did this drama attract so much attention? To a large extent, it was because of the gripping plots one after another, because you could never guess what the next episode would be like. The same is true for writing soft articles. From the title, foreshadowing is laid, so that customers read the text out of surprise and guessing. For example, “Are organic cosmetics all scams?” 7. Scare people with “danger” The threatening title was first seen in soft articles for health products. It attracts fans’ attention to the soft article through threatening methods, especially patients with certain diseases, who can resonate more after seeing the relevant soft articles. For example, the soft article titles for health products are “High blood lipids, a precursor to paralysis” and “A 30-year-old person has a 60-year-old heart”. 8. Digital limited title The value of something is measured by whether it is limited. For example, if you want to promote a skin care product, combine the existing rankings and launch “Is your brand among the top ten skin care brands?” and then list the product to be promoted in the second or third place. For example, the top ten most popular and the top ten with the best reputation. In short, vague statements can be used, and then you can recommend it solemnly.
9. Use celebrities
Anything about celebrities is of concern to the public. In terms of advertising, almost most advertisements are using the celebrity effect. The audience likes, trusts and even imitates celebrities, which is then transferred to the welcome, trust and imitation of products. WeChat copywriting can also use celebrities to attract the public’s attention and increase the number of article readers. If the things or products you promote can be close to celebrities, you will definitely attract the attention of many customers by using the celebrity’s gimmick. For example, “Yang Mi’s favorite skirt”.
10. Use “hot spots”
Mainly target some current events to attract widespread attention. It can be a social hot spot or a news event, but it must be creative from the positive side. Take this as the source of soft article title creation, and guide customers to pay attention to soft articles through the public’s attention to social hot spots, and increase the click-through rate and reprint rate of WeChat copywriting. For example, “Clown Flowers Valentine’s Day Flower Booking Hot”.