In Tiktok operations, some users always have such doubts. They work hard to publish high-quality works every day, but there is no traffic. The number of views always stays between 400 and 500, which makes them lose confidence in account building. Little do they know that in addition to other factors, another key factor in gaining video traffic is the time of content release.
Foreign media research and analysis of more than 100,000 videos, found out the time when the video received the highest number of likes and interactions, and found that the following time is the best time to release videos.
1. The best time to post videos on TikTok
Eastern Standard Time in North America:
Monday: 6am, 10am, 10pm
Tuesday: 2am, 4am, 9am
Wednesday: 7am, 8am, 11pm
Thursday: 9am, 12pm, 7pm
Friday: 5am, 1pm, 3pm
Saturday: 11am, 7pm, 8pm
Sunday: 7am, 8am, 4pm
The above times are Eastern Standard Time in North America. If converted to Beijing time, the specific times are as follows.
Beijing time:
Monday: 5:00 am, 11:00 am, 3:00 pm, 5:00 pm, 10:00 pm
Tuesday: 8 pm, 9 pm
Wednesday: 12 noon, 10 pm
Thursday: 1:00 am, 8:00 am, 6:00 pm
Friday: 2 am, 4 am
Saturday: 0:00 am, 8:00 am, 9:00 am, 8:00 pm, 9:00 pm
Sunday: 7 pm, 11 pm
2. Tips for choosing the time to release videos on Tiktok
The Tiktok algorithm decides whether to push videos based on the viewing time, number of views and interaction rate of the video. Therefore, it is very important to release videos when people are more likely to watch them.
Professionals share three tips for choosing the time to release TikTok. Choose the right time and double the traffic.
Skill 1: Analyze the release time rules of popular videos of the same type, release them during this period, and increase the chances of the video being recommended.
Skill 2: Adjust the release time and choose a fixed release time point. The real scientific adjustment of the release time is to imagine whether the precise users watch at the most suitable time, and it can also cultivate the loyalty of fans.
Skill 3: Improve four indicators: likes, comments, reposts and completion rate. If you want to get recommendations from Tiktok, you should mobilize all resources to improve the four indicators after the video is released.
Skill 4: Chase hot releases. If there are hot spots, there will be a lot of searches and attention. Some people will quickly create content that suits their style as soon as the hot spots are generated, and attract fans in time when the hot spots are released.
If the account has few fans and it is impossible to judge the fan activity at all, then in this case, the first thing to consider is which field the account is positioned in, and the second is the release time of the work.
Because it is easier to drive the traffic of accounts of the same type when the hot videos are concentrated, and then form a fixed release time, which is more convenient for the traffic pool to identify its own account.
There are many factors that affect work data. In addition to type and content, don’t ignore the daily content release time; adjust according to the introduction of this article to strive to get more traffic and attention.