The interest-oriented cross-border e-commerce model of Tiktok Shop is very different from the traditional cross-border e-commerce in the past decade, because the content carriers that attract customers in this e-commerce model are no longer mainly pictures and text descriptions in the past, but have become video forms. This article shares several suggestions you need to know when making Tiktok videos.
Suggestion 1: Use popular songs or audio as soundtracks
If the BGM is wrong, your efforts will be in vain. Video soundtracks are in vain. Many TikTok users find videos through official music tags. If you can choose the most popular music as the background music of the video, it will be very beneficial for the push and forwarding of the video. But please be careful not to blindly use certain divine songs, and adjust them according to your own content to help attract more viewers.
Suggestion 2: “Golden Three Seconds”
Be sure to arrange eye-catching content in the first three seconds of the video. Most people watch short videos to pursue the visual stimulation of dopamine in a short period of time. According to TikTok data, 67% of the best-performing videos have conveyed key information in the first three seconds. So the first three seconds of the short video must be interesting enough.
Suggestion 3: Be good at using hashtags
Add hashtags. Hashtags are an important way to organize TikTok content. When users use hashtags of popular topics, videos are more likely to become popular. Users can also find you more easily through the Discover function
Suggestion 4: Post videos regularly
Users who are prone to giving up halfway should not easily contact Tiktok, because short videos will never stop once they start. Users must continue to post content to attract interested viewers. It is generally recommended to post more frequently at the beginning, about 1-4 times a day. At the same time, it is also very important to grasp the best time to post different content.
Suggestion 5: Avoid perfectionism
“Completion is more important than perfection.” Especially when shooting Tiktok videos, because the short video environment in Europe and the United States focuses on authenticity, which is reflected in the fact that many popular videos are shot by ordinary people through non-professional means. It can be seen that TikTok pays attention to authenticity and immediacy. Users prefer original content, which will resonate with them, while data shows that 65% of users do not like professional videos from brands.
Suggestion 6: Avoid lengthy videos
Short videos highlight the word “short”. Despite this. The longest duration of TikTok videos is now 10 minutes, but try to keep the pace short and fast. Although it is not a blind requirement to be short, for the current fast pace of tiktok short videos, the optimal length of the video is 7-15 seconds.
Suggestion 7: Learn Tiktok jargon
Similar to the annual buzzwords in China, the foreign Z generation also has many buzzwords on Tiktok. As an overseas short video operator, sometimes you need to pay attention to the usage of some buzzwords on Tiktok to help your work resonate with Tiktoker.
The above content is about seizing the opportunity of Tiktok and publishing videos in Tiktok. This puts forward further requirements on the content creation ability of cross-border sellers. I hope you can master it skillfully and create more creative videos.