How do cross-border e-commerce sellers overtake others during the holidays? ——Six strategies to help you succeed

In the field of cross-border e-commerce, grasping various important time nodes is one of the keys to increasing sales. Here are six practical strategies to help sellers stand out during the holidays.

1. Create topics as gimmicks

Whether it is a traditional offline festival or an emerging online festival (such as China’s 520), sellers should make their purpose clear—that is, to promote buyers to purchase their products. Therefore, you can attract potential customers by creating topics related to a specific holiday.

2. Create corresponding main image

Sellers with brand flagship store or A+ page authority should create some promotional images that match the holiday theme to attract more attention. It is worth noting that the design style of the image needs to be consistent with the brand image, otherwise it may be counterproductive.

3. In line with mainstream aesthetic design

Different countries and regions have their own unique cultural backgrounds and aesthetic preferences. Therefore, sellers need to fully research the target market before designing. For example, when designing Christmas-related marketing materials, the European and American markets may tend to favor images of Christmas trees and Santa Claus, while Russian consumers may prefer the traditional characters of Father Ice and his granddaughter.

4. Product positioning is clear

Precise positioning based on product category is crucial. For example, men’s products (such as razors, belts, etc.) are suitable for Father’s Day or Thanksgiving promotion; women’s products (such as cosmetics, handbags, etc.) are more suitable for Mother’s Day, Valentine’s Day and other events. Make sure you have a clear understanding of the target audience of the products you sell to avoid missing opportunities due to vague positioning.

5. Carry out corresponding marketing activities

Using holidays to carry out promotional activities is an effective way to attract customers. You can try various forms such as limited-time discounts, site-wide discounts, member-only discounts, and COUPON discounts. In addition to on-site promotion, synchronized promotion through off-site channels can also achieve good results. This stage is often a good time to achieve sales growth or new product promotion.

6. Do a good job in publicity before the festival

Before the event, POST posts should be actively published on the platform and marketing emails should be sent to customers to notify customers of upcoming promotions. This can not only stimulate customers’ desire to buy in advance, but also effectively improve product conversion rates during the event.

In short, if cross-border e-commerce sellers want to occupy a favorable position in the fierce market competition, they need to pay close attention to traffic, exposure and conversion rate, and adjust their store products according to overseas holiday arrangements and platform activity plans. Campaign strategy. If the above six suggestions can be implemented continuously, they will definitely bring about a leap from quantitative change to qualitative change.