Analysis of the Roles of Investment Managers and Account Managers: What Amazon Sellers Must Know
Recruitment managers and account managers are indispensable roles in Amazon’s operations, but they are often confused with each other. In the following, we will analyze the functions and interactions of these two positions in detail to help sellers better understand their importance in Amazon business.
The definition and role of investment manager
The investment manager is responsible for the investment work on the Amazon platform. Their main task is to publicize and analyze Amazon’s investment policies to attract potential sellers to register Amazon accounts. The investment manager plays an important first step in the seller registration process and will hand over the seller’s information to the account manager for review.
In order to contact the investment manager, sellers can use the following methods:
- Participate in Amazon’s information sessions held in various cities;
- Introduce or contact book authors through friends;
- Get contacts through online referrals.
Definition and functions of account manager
The account manager is mainly responsible for reviewing the seller information introduced by the investment manager and deciding whether to issue a registration link. This role plays a more in-depth supporting role in the seller’s operation process, mainly solving the seller’s daily operational problems. It can be said that the investment manager provides extensive support in business expansion, while the account manager provides in-depth help.
When to contact your account manager
When sellers need to register, they should prepare relevant submission information, such as name, phone number, business license, etc., and submit it after contacting the account manager to obtain the registration link. If the account has been registered and a warning or closure occurs, you should contact the account manager promptly for help in restoring your store.
Suggestions for effective communication with account managers
When communicating with account managers, be aware that they usually have multiple seller accounts to maintain and limited time. It is more efficient to avoid ineffective small talk when communicating and express the problem directly. Communication should be clear and concise to improve problem-solving efficiency.
Information required for registration
Before registering, the information that sellers need to provide to the account manager includes:
- Basic information such as contact person’s name, phone number, email address;
- Detailed supply chain or cooperative factory situation;
- About FBA usage plan;
- Advertising budget and sales team operational experience;
- Sales estimates and sales data from other sales platforms[1].
Be sure to fill in the information accurately, as this directly affects whether you can obtain the registration link through the account manager’s review.
How to improve the success rate of obtaining registration links
In order to increase the pass rate, sellers should ensure that the registration materials submitted are complete and compliant as much as possible. Increasing the proportion of FBA, reasonably increasing advertising investment, and displaying the professional background of the team are all effective measures to improve the success rate. If the seller has concerns about filling in the information, he or she may consider seeking professional help to ensure passing the review.
To sum up, investment managers and account managers play different but complementary roles in Amazon business. Understanding their responsibilities and contact methods will help sellers operate more smoothly.