Cross-border e-commerce operation platform support system: integration of e-commerce platform, logistics platform, payment platform and government affairs platform

With the development of global trade, China’s cross-border e-commerce industry is experiencing a period of rapid growth. According to the “2014 China E-commerce Market Data Monitoring Report”, the scale of my country’s cross-border e-commerce transactions reached 42 trillion yuan in 2014, a year-on-year increase of 35.48%. It is expected that by 2017, the transaction size will reach 8 trillion yuan. In this context, the platform support system of cross-border e-commerce is crucial for merchants.

Selection of e-commerce platform

The first step in developing cross-border e-commerce business is to choose a suitable e-commerce platform. Merchants can do this in the following two ways:

• Use third-party platforms such as Tmall International. The advantages of such platforms are high visibility, rich categories, and large traffic; however, the cost of opening a store is relatively high.
• Merchants build their own platforms. The advantage of this method is that they can operate flexibly according to their own needs. However, it requires large investment and technical support in the early stage, and it also faces the challenge of attracting external traffic.

Whether you choose a third-party platform or build your own platform, you need to ensure that the platform is recognized by customs and inspection or can be connected with the customs national inspection system, and has the functions of online shopping, accepting orders and payment, so as to facilitate the integration with customs and logistics platforms. Real-time docking.

The importance of logistics platform

In cross-border e-commerce, logistics platforms play a vital role. Logistics platforms not only need to receive orders from e-commerce platforms, but also generate waybills and push information to customs. The operating entities of the logistics platform must have the qualifications required by customs inspection, and include bonded warehouses for temporary storage of goods, a B2B2C customs declaration system and other supporting facilities that are connected to the customs inspection system.

Take Xinyi Technology Logistics as an example. The company provides a series of services, including warehousing, online collection and payment, online promotion, shopping cart website building, supply distribution, global logistics and channel management software, etc.

The role of payment platform

Payment platforms play an important role in cross-border e-commerce. They must not only meet consumers’ payment habits, but also meet the regulatory requirements of customs inspections. Currently, many payment institutions on the market, such as Alipay, UnionPay, and Tenpay, have opened cross-border payment functions. The payment platform needs to be connected with the customs system to process orders, complete payment collection and push payment information to the customs.

Government platform and service platform

Cross-border e-commerce also requires the support of “customs, inspection, tax, remittance” and other departments. Cross-border e-commerce government affairs platforms theoretically need to be connected to these departments and accept supervision during system operation, but in fact they are mainly responsible for the customs and state inspection departments. The government affairs platform not only provides convenient customs clearance services, but also plans to connect with the government supervision and statistics system to facilitate information sharing and improvement of service processes.

To sum up, the successful operation of cross-border e-commerce cannot be separated from the effective cooperation of e-commerce platforms, logistics platforms, payment platforms and government affairs platforms. Together, these platforms form a solid foundation for cross-border e-commerce.