Cross-border e-commerce main image and video optimization strategy: improve click-through rate and conversion effect

In the field of cross-border e-commerce, optimization of main images and videos is crucial to increasing product click-through rates. This article will provide a comprehensive analysis from the aspects of main image design, specifications and video production.

Key points of main image design

1. Display products from multiple angles

The main image should fully display the characteristics of the product, while the auxiliary images should be used to display the sides, back, details, functions, packaging and other information of the product. It is recommended to upload 6 pictures, ensuring that each picture shows a unique aspect of the product so that customers can have a comprehensive understanding of the product through these pictures.

2. Maintain store style consistency

• Main placement at the same angle: No matter which placement method is chosen, all main images should remain consistent.
• The main body area of ​​the product is consistent: It is recommended that the main body accounts for 70%-85% of the main image area.
• Consistent background style: Keep it clean and consistent in color structure.
• Consistent Model Style: Live, dummy or no-model displays should be consistent.
• The direction of the main light source is the same: front or about 30° side light source.

3. Avoid common mistakes

• The main body is not prominent: The background color is similar to the color of the product, the environment is cluttered, and there are too many accessories.
• The main body is too small or not centered: The main body accounts for less than 70% or is not centered.
• The product features are not obvious: The placement or shooting angle causes low recognition.

Main and auxiliary image specifications

AliExpress platform

• Aspect ratio 1:1 to 1:1.3, side length >800 pixels.
• Image format is JPG or JPEG, <5MB.
• Goods occupy more than 70% of the area.
• No borders, no watermark.
• The logo is uniformly placed in the upper left corner.
• The main image with a background can be used, but a pure white background is required to participate in the event.

Amazon Platform

• The longest side of the image is ≥1000 pixels, and the shortest side is ≥500 pixels.
• The background of the main image must be pure white (RGB value 255, 255, 255).
• The merchandise area accounts for at least 85%.
• No logos, watermarks, and no non-trading accessories.
• Backgrounds are allowed for auxiliary images, up to 8 images.

Video Marketing Strategy

1. Content planning

• How-to demonstration: Suitable for most products, such as folding demonstrations of portable strollers.
• Functional material display: Products that emphasize functionality, such as multi-layer display of cosmetic bags.
• Unboxing video: For high-tech products, show the packaging and unboxing process.
• Comprehensive detail display: Close-ups of clothing, accessories, food, etc.
• Creative display: For example, use a blender to smash a mobile phone to show its powerful performance.

2. Production method

• Hardware equipment: mobile phone/SLR camera, lights, stabilizer.
• Software tools: Adobe AE and PR are used for special effects production and editing.
• Notes: Avoid excessive marketing, display important information in the first 15 seconds, and ensure clear picture quality.

Through train promotion creative test

1. Product main image test

• Testing principle: Use the same creative title with different main images.
• Method: Determine the optimal plan by comparing click-through rates with 7-day data.

2. Product information title test

• Method: Test different titles under the same main image, and pay attention to the 7-day exposure and click-through rate.

To sum up, cross-border e-commerce main image and video optimization need to be combined with product characteristics, follow platform specifications, and continue testing to find the best solution.