Detailed explanation of Walmart Review system and Amazon Review maintenance strategy

Overview of Walmart Review System

1. Walmart Review review type

Incentivized Reviews

This type of review comes from free products, discounts, money, etc. Under FTC regulations, such comments require disclosure of incentives.

Syndication Source

These reviews are initially posted to other websites, such as the brand’s official website, independent websites, Amazon, etc., and then shared to the Walmart platform, with a lower weight.

Verified Purchase

This kind of review is left by buyers who purchased the product at Walmart. It has a green Verified Purchase mark and has a higher weight.

Walmart Associate

Reviews provided by Walmart associates.

2. How to deal with one or two star reviews?

After a buyer purchases an item on Walmart’s website, Walmart will ask the buyer to leave feedback via email. If the buyer does not respond, Walmart will send the email again after 7 days. Sellers can also invite buyers to review, but cannot use discounts or refund inducements.

If a seller wishes to delete a negative review, one of the following conditions must be met:

• The star rating does not match the sentiment of the review
• The review does not match the product
• Contains inappropriate or vulgar content
• The review content involves issues other than the product itself such as the seller, customer service, and transportation

Amazon Review maintenance strategy

1. Review maintenance of good product quality

For this type of product, the focus is on offline control of product quality, packaging, FBA and other aspects. When negative reviews occur, proactively contact customers to resolve the issue and review direct reviews appropriately to maintain high scores.

2. Review and maintenance of average product quality

This type of product has mixed reviews between positive and negative reviews. The maintenance strategy is to ensure that the homepage displays positive reviews and increase the visibility of positive reviews through the like mechanism. At the same time, the overall rating can be adjusted to a favorable level by adding a small number of positive reviews.

3. Review processing of poor product quality

For this type of product, it is recommended to remove negative reviews by deleting sub-SKUs. Be careful not to delete too many SKUs at once to avoid affecting product rankings.

Other related tips

Find target customers through precision marketing

On the Amazon platform, you can find target customers by searching for keywords, interact with potential buyers through the review system, and indirectly promote products.

Use high-scoring Review listings to promote new products

By improving the listings of out-of-season or non-hot-selling products that already have high ratings, you can effectively promote new products. However, it should be noted that before modification, search field analysis should be conducted and manual advertising should be used to assist exposure.

Review acquisition and customer appreciation

Although Amazon no longer allows free products in exchange for reviews, top reviewers can still improve review quality. In addition, paying attention to product packaging details can also enhance customer satisfaction, resulting in more positive reviews.

Use bqool to send Review request

When using the bqool tool to send Review requests, you need to pay attention to setting the email subject, template and content, and properly screening the target customer groups to avoid sending emails to blacklisted users.

Please note that the above content is based on the reference materials provided and does not include personal opinions or conclusions.