New trends in cross-border e-commerce video marketing: user-generated content and social media advertising strategies

According to data, 86% of cross-border sellers are now using video content to promote products or services. In this context, sellers need to keep up with the new trend of short video marketing. Here are several strategies worth paying attention to:

1. User-generated content (UGC)

User-generated content earns consumer trust more than other forms of marketing. Its sense of reality is a key factor. Consumers often have more trust in other users’ experience evaluations than in merchants’ advertisements. For example, Instagram videos, user-tested content on TikTok, and online podcasts all fall into the category of user-generated content. This may not only bring positive feedback to sellers’ products, but also encourage users to express their approval of the brand.

2. Silent optimization

As more and more people choose to watch videos without sound, it’s important for sellers to develop strategies to capture their audience’s attention. With on-screen instructions or information, you can ensure that your video content reaches your target audience equally effectively without the sound. This silent optimization makes videos more accessible and appealing to a wider audience.

3. Behind the Scenes

Showing customers behind-the-scenes footage of the production process can increase their understanding and trust of the product. By creating behind-the-scenes videos, sellers can explore multiple perspectives, such as a quick tour of a factory or showing the manufacturing process of a product. Such content will let consumers feel the passion and care put into making the product.

4. Social media video advertising

Social media video advertising has become an important marketing method, especially when looking to reach a wider audience. With social media platforms having billions of users, sellers can leverage video content to reach a wider audience, as videos tend to be more engaging than static images and text content. By creating social media video ads, you can effectively increase brand awareness and drive traffic to your store or website.

5. Product preview

Product trailers are also an important means of stimulating consumer interest. By showing products or services in advance, sellers can effectively attract the attention of potential customers, thereby increasing sales potential.

To sum up, as short video marketing becomes increasingly important in cross-border e-commerce, these strategies will provide sellers with practical references to help them promote products and services more efficiently in the global market.