Detailed explanation and optimization techniques of product uploading process for foreign trade e-commerce GSP and JOOM platforms

With the development of globalization and digitalization, cross-border e-commerce has become the choice of more and more sellers. Uploading products for foreign trade e-commerce is an important part of cross-border e-commerce, and it is also a key step for sellers to display products and attract potential customers. Here we will focus on the GSP product upload process and the related operating procedures of the JOOM platform.

GSP product upload process

The GSP product upload function provides great convenience for more merchants operating under the “one store, multiple stations” operating model.

• Long description restriction: The long description of the GSP product interface currently does not support Lorikeet mode for decoration and needs to be edited separately on different sites.
• Product Pricing Features: A major feature of GSP product upload is its convenient product pricing mechanism. Merchants only need to enter the RMB pricing of the product and click the “Calculate” button, and the system will automatically calculate the sales price applicable to different sites. At the same time, in the GSP interface, the promotional price is required and is recommended to be filled in to attract buyers to purchase. .
• Site selection and translation function: Merchants can select uploaded sites in the GSP interface, perform local language translation, and realize automatic inventory allocation.
• Release review: After release, merchants can view the product release review progress and QC review status through the “Products→Manage Global Products” path.

JOOM platform logistics operation and product upload process

For the JOOM platform, its logistics operations mainly include online and offline channels. Online logistics is mainly completed through Joom Logistics, while offline logistics is similar to third-party logistics services. The product listing process covers everything from entry The entire process from product listing page to filling in relevant information to final listing.

Logistics operations

• Online delivery: Open the order page in the seller’s backend, select the corresponding logistics service and download the PDF form.
• Offline delivery: Applicable to specific orders, you need to select a logistics company and fill in relevant information.

Product upload

• Basic information entry: including filling in metadata such as product titles, picture descriptions, etc.
• Detailed information submission: Provide product pictures, inventory information, shipping costs and other necessary information.
• Add other attributes: After completing the basic information entry, you can further add additional attributes.

Methods to optimize product display

Whether it is GSP or JOOM platform, optimizing product display is an effective means to improve sales performance. The key lies in the following aspects:

• Keyword optimization: Choose highly relevant keywords, such as product names, brands, materials, etc.
• Product description optimization: Use attractive language and format, such as titles, lists, etc.
• High-quality images: Choose high-definition, multi-angle product images.
• Competitive Analysis: Pay attention to competitors’ product display strategies.
• Customer feedback: Pay attention to and actively respond to customer reviews and suggestions.

In summary, whether you choose GSP or JOOM as a platform for product release, you need to carefully plan every step of the operation to ensure that the information is accurate while also focusing on user experience, so as to maintain competition in the fierce market environment. force.