Key strategies for cross-border e-commerce multi-platform operations and park operations
In the field of cross-border e-commerce, sellers face the choice of whether to specialize in a single platform or try to operate on multiple platforms. As market competition becomes increasingly fierce, more and more sellers prefer the latter, because multi-platform operations can not only broaden sales channels, but also bring more sales opportunities.
Practical technology for multi-platform operations
1. Establish a base and gradually expand
Cross-border e-commerce seller Lin Fudong believes that before getting involved in multiple platforms, it is best to succeed on one platform first and create a stable base. Afterwards, different platforms are handed over to independent teams for management to avoid resource dispersion.
2. Combined with category research platform characteristics
Although a unified brand is the basis, the characteristics of each user group need to be considered when selecting products on different platforms. For example, analyze keyword popularity through tools such as SEMRUSH.COM and refer to popular search terms to discover potential trends.
3. Create a hot-selling process
Taking Amazon as an example, creating a hit product includes several steps: selecting potential products, optimizing list information, on-site promotion (such as clicking on ads), off-site traffic (such as social media, search engine optimization), and after-sales interaction.
The importance of cross-border park operations
Expand supply channels
Cross-border park operations help integrate supply chain resources and provide sellers with more product choices.
With the help of traffic platform
Enhance brand exposure through cooperation with Tmall, Kaola overseas shopping, etc.
Strengthen logistics infrastructure
Construct warehousing centers, bonded warehouses and other facilities to improve logistics efficiency.
Specific measures
Government-led cooperation
Local governments should promote cooperation between enterprises and cross-border e-commerce platforms and integrate resources.
Building a demonstration park
Create a centralized warehousing and logistics center to attract companies to settle in.
Simplified supervision model
Explore new supervision methods to create a better operating environment for cross-border e-commerce.
Strengthen industrial chain collaboration
Promote cooperation among suppliers and logistics providers to enhance overall competitiveness.
Cultivate professional talents
The government needs to invest in training programs to improve the skills of practitioners.
Technical Application
Technology will be the core competitiveness of future operations, especially in the context of Amazon’s A9 algorithm update, where traditional “order brushing” methods are gradually becoming ineffective. Efficient ERP systems and keyword analysis tools can help small and medium-sized enterprises improve efficiency.
The importance of product selection
Use big data to select products
Select potential products through multi-dimensional analysis of market data.
Keyword selection
Use broad match and phrase matching technology to accurately mine market demand.
Category selection
Analyze the market situation of each category and choose the best products.
Correct product selection can help sellers better meet the needs of overseas markets and avoid entering the fiercely competitive Red Ocean.
Summary
Whether it is multi-platform operation or cross-border park operation, sellers need to have a clear strategy and continuously optimize methods to cope with the changing market environment. The application of technology and scientific product selection methods are indispensable factors for success.