2023 Southeast Asia E-commerce Visual Marketing Trends and Canton Fair Highlights

In today’s e-commerce environment, high-quality visual marketing is crucial to attracting customers and increasing sales. This article will combine the most popular e-commerce product image trends in Southeast Asia in 2023 and the latest data from the Canton Fair to help merchants better understand current market preferences.

1. Dopamine Marketing

In 2023, “dopamine” has become the focus of attention among young people in Southeast Asia. Using high-saturation colors and contrasting colors can make products more eye-catching, especially suitable for lively and personalized products.

2. Selfie in the mirror

Mirror selfies are not only suitable for personal selfies, but are also widely used in product displays, such as shoes, clothing, bags, etc. This method can more truly demonstrate the effect of the product in actual use.

3. Sense of technology

For digital products, technological shooting techniques can better reflect the characteristics and application scenarios of the product, and also reflect the futuristic aesthetic trend.

4. Natural elements

Given the increasing awareness of environmental protection among Southeast Asian consumers, the use of natural elements to strengthen product concepts has become increasingly important. Whether photographed directly against a natural background or incorporating natural props indoors, the gentle nature of the product is highlighted.

5. Ghost model

To better show off the cut of a garment without distracting from it, ghost mannequin technology is becoming increasingly popular. This method is suitable for clothing brands with many styles.

6. Rough and original RAW photos

Different from perfection in the traditional sense, sometimes retaining some natural flaws can make a product look more authentic and credible.

7. Casual style

By capturing the moments when models use products in daily activities, it creates a natural and unpretentious feeling and emphasizes the close connection between products and life.

8. Group portrait display

Display products through a diverse mix of models to convey inclusive values ​​and attract more different types of consumers.

Highlights of the Canton Fair

At the same time, the 2023 Canton Fair has set another record in scale, with the exhibition area expanded to 1.5 million square meters and the number of booths increased to nearly 70,000. The newly added exhibition areas cover many emerging fields such as industrial automation and new energy vehicles. The structure of exhibitors has also been optimized, with private enterprises accounting for 90.1%, becoming the main force.

Conclusion

Whether it is attracting Southeast Asian customers through visual marketing or expanding the international market through the Canton Fair, 2023 is a year full of opportunities. For cross-border e-commerce, understanding and applying the above trends will help enhance brand image and win more market share.

Reference materials: