Cross-border e-commerce market research plan design and environmental analysis

1. Cross-border e-commerce research plan design

1. Research plan format

Cross-border e-commerce marketing research plan design includes but is not limited to the following parts:

• Foreword: Briefly describe the background and reasons for the research.
• Purpose and significance of the research: Clarify the purpose of the research, project assumptions and the application value of the research results.
• Research content: Define the research object and scope.
• Research Implementation Instructions: Detailed description of the survey method, objects, areas, access methods, data processing, etc.
• How to submit a research report
• Research schedule
• Research funding
• Appendix

2. Design steps

Step one: Determine the research purpose and tasks

• Clear the purpose of the research (why the research is being conducted, what problems to solve).
• Determine the research task (information required).

Step 2: Determine the research objects and research units

• Define the research object (population).
• Specify the research unit (individual unit).

Step 3: Determine the content and form of data collection

• Specify the specific content of data collection.
• List data sources (primary data, secondary data).

Step 4: Research time and research period

• The time the research data belongs.
• The entire research cycle.

Step 5: Determine the research methods and methods

• Select the research method (market survey, key research, etc.).
• Use research methods (observation method, topic discussion method, interview method, experimental method).

Step 6: Analyze the information and form a report

• Data analysis methods and conclusions.
• Division of labor in report preparation and release of results.

Step 7: Determine organizational plan and schedule

• Organizational leadership, research institution setup, personnel training, division of labor, etc.

2. Research and analysis of political environment

Key points of political environment research

• Trends in government and its policies: types, roles, integrity, etc.
• Political Stability: Regime changes, violence, cultural divisions, religious conflicts, etc.
• Political intervention policies: taxation, import controls, foreign exchange controls, etc.
• Political Risk: Political situation, ownership/control, operation, transfer, etc.
• Inter-state relations: participation in international organizations and compliance with treaties.
• Nationalistic Characteristics: Maintaining the country’s economic power.

3. Economic environment research and analysis

Income economic environment analysis

• National Income: Comparative analysis of GNP.
• Personal income: disposable income, discretionary income.

Demographic analysis

• Population size and growth rate: market size constraints.
• Population structure: gender, age, family, ethnicity, urban and rural areas, education, density, mobility.

4. Research on technical environment and ecological environment

Technical environment survey

• Analysis of Internet technology application environment.
• Analysis of technological development level.

Ecological environment survey

• Analyze the degree of concern of local governments and market consumers for environmental protection.
• Relevant environmental organizations and standards.
• Emphasis on the environmental protection features of products.

Legal environment survey

• Internet regulations, advertising rules, financial controls, intellectual property management, personal data processing, etc.

The above content combines the research and analysis methods of cross-border e-commerce market research plan design, political environment, economic environment, technical environment and ecological environment, and provides a comprehensive and in-depth guidance framework for enterprises.