Overseas platform marketing strategy: a comprehensive guide from content creation to shopping posts

Use popular tags to increase interaction

Including trending and popular Twitter tags in social media posts is an effective way to reach a wider audience. Statistics show that engagement rates increase significantly when tweets contain a maximum of two hashtags; however, engagement rates may decrease when there are more than two hashtags.

To find the right popular tags, you can adopt a few different strategies:

• Twitter local query tag method: The Twitter website itself provides information on trend tags, and will recommend personalized trend tags based on the user’s geographical location and following objects.
• Third-party tool query method: Use trendsmap.com to find trending tags by location, which is very useful for geo-targeted marketing. RiteTag provides a list of trending tags and provides feedback on the desired hashtag as you type. #tagdef lists trending hashtags by timeline and provides a definition for each hashtag. Hashtagify.me is a tag searcher that helps search for tags related to the one you want to target. Tint and Tagboard are visualization tools that help monitor activity around tags.

Content creation and interaction

Reddit is another social media marketing platform worth exploring, especially when it comes to content creation and interaction.

Promote existing posts

In order to promote existing posts on Instagram, you need to convert your personal account to a business account. Business accounts offer additional marketing capabilities, including the ability to view performance analytics. Performance analysis includes performance analysis of business homepages, posts and stories.

To promote an existing post:

1. Click Promotion on the main account page.
2. Select an existing post or create a new one.
3. Choose where users will go: profile, website, or Direct message.
4. Define your audience, you can choose to automatically or create your own audience.
5. Set budget and delivery period.
6. Create a promotion.

Instagram Shopping Post Marketing

The Instagram Shopping feature allows users to select and purchase items directly from the app without directing them to an external website. Here are the steps to set up an Instagram shopping post:

1. Make sure the account is eligible for shopping, including being in a country that supports shopping, having a business account, and complying with relevant policies.
2. Create a product catalog on Facebook.
3. Submit your account for review.
4. Enable shopping in the Instagram app.
5. Create Instagram shopping posts, tagging up to 5 products.

Through the above strategies, you can effectively increase interaction on social media and improve marketing effectiveness.