Practical methods and channel analysis for cross-border e-commerce product selection and advertising promotion

How to select products for cross-border e-commerce

The success of cross-border e-commerce lies in the ability to choose the right products. The following are some practical product selection methods and channels:

1. Use cross-border platforms to conduct market research
   A common method used by many individual cross-border sellers is to use major cross-border e-commerce platforms to search for hot-selling products. For example, by entering relevant keywords through “AliExpress”, you can find the keywords of “HOT SEARCHES” and combine them with third-party data tools to get accurate market predictions.

2. Browse foreign websites for inspiration
   Sellers can find more potential products by searching the website of the target market on Google and checking the ranking of hot-selling products. Take the experience of a Wish seller as an example. She achieved success by imitating the best-selling products of a British industry website.

3. Follow social media hot words
   Social media such as Facebook and Twitter are the main channels for understanding customer needs. Paying attention to the hot words discussed by users, especially in specific fields, such as cosmetics, can help sellers seize market trends.

4. Offline Purchasing and Product Selection Conference
   Offline procurement usually includes procurement from self-owned factories, cooperative factories and wholesale markets. Although product quality can be guaranteed, it requires greater financial pressure. Product selection conferences are held regularly in major cities, where sellers can find suitable sources of goods.

5. Distribution platforms and social channels
   Cross-border distribution platforms and social platforms such as WeChat groups and forums are also widely used to find supply sources. Alibaba and 1688 are commonly used supply channels, providing a wealth of choices for small and medium-sized sellers.

Methods of advertising promotion

In cross-border e-commerce, advertising is also an important means to promote sales. Here are two common advertising strategies:

1. Gradual promotion from precise traffic to broad traffic
   When researching keywords, sellers can first put in multiple long-tail keywords, conduct performance tests, find effective words, and gradually increase the ranking of natural keywords. By concentrating budget on a few groups of keywords, sellers can get feedback faster and optimize product promotion strategies.

2. Seize the core keywords directly
   For unpopular products, sellers can focus their budget on 4-5 core keywords for advertising. Through precise matching and data analysis, sellers can find the best advertising strategy to increase product exposure in a short period of time.

Through the above methods of product selection and advertising, cross-border e-commerce sellers can effectively improve product selection and market performance, and increase sales. In this highly competitive industry, reasonable strategies and channels are often the key to success.