Overview of Hangzhou cross-border e-commerce agency operating companies and their service projects
Cross-border e-commerce is one of the important forms of trade in the context of today’s globalization, and its agent operation market is also growing. Especially in Hangzhou, the development in this field is particularly significant. This article will provide readers with a comprehensive perspective by combining the classification of cross-border e-commerce operating companies in Hangzhou, their main service projects, and Hangzhou’s unique advantages in the field of cross-border e-commerce.
Classification of cross-border e-commerce agency operating companies
Cross-border e-commerce agency operating companies can be roughly divided into three categories: Taobao and Tmall transformation, senior operator transformation and foreign trade service provider transformation.
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Taobao and Tmall transformation: These companies usually have rich experience in e-commerce operations, but during the transformation process they may directly copy the Taobao model to cross-border e-commerce, which may not necessarily be applicable. in the international market.
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Transformation of senior operators: This type of company is usually founded by people with rich experience in cross-border e-commerce. Although they can provide professional services, their resources are often highly concentrated and it is difficult to implement a service system. change.
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Transformation of foreign trade service providers: Companies such as Sifang, which use their advantages in foreign trade software, provide a series of services from website building to distribution, but the cost of such services is relatively high. .
Main services
No matter what type of agency operation company, the services it provides mainly include but are not limited to six aspects: market research, product selection, program planning, visual design, off-site promotion and data analysis .
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Market research: Determine the target market and marketing direction through multi-dimensional analysis.
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Product selection: Select suitable products based on market research results.
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Program planning: Develop personalized operational strategies.
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Visual design: Create product images that fit the buyer’s aesthetic.
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Off-site promotion: Use various resources to increase product exposure.
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Data analysis: Adjust operational strategies based on feedback.
Hangzhou’s cross-border e-commerce environment
As an important base for China’s cross-border e-commerce, Hangzhou not only has complete infrastructure, but also has multiple policy supports. Since the establishment of China (Hangzhou) Cross-border E-Commerce Comprehensive Pilot Zone in 2015, Hangzhou has been committed to leading industry development through institutional, management and technological innovation.
Advantages
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Policy tilt: A number of supporting policies were first implemented in Hangzhou.
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Industrial agglomeration: Large e-commerce platforms such as Alibaba are headquartered in Hangzhou, forming a good industrial ecology.
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Single Window Platform: The upgraded version of “Cross-border One-step Delivery” has effectively improved efficiency.
Development status
As of early 2016, Hangzhou has three cross-border e-commerce parks, totaling 12 industrial parks, covering Xiacheng, Xiasha, Airport and other places. In addition, Hangzhou also plans to build a global e-commerce service platform by the end of 2017 to further promote the development of cross-border e-commerce.
Conclusion
To sum up, Hangzhou not only leads in the number of cross-border e-commerce operating companies, but its service content is also quite comprehensive. With its unique geographical advantages and policy support, Hangzhou is gradually becoming one of the important hubs of global cross-border e-commerce.