Multiple changes and future trends in cross-border e-commerce and logistics industries

In the context of rapidly developing cross-border e-commerce, the logistics industry is facing new opportunities and challenges. Although the growth rate of cross-border e-commerce has slowed down, the country’s policy support and the continued growth of consumer demand have prompted the logistics industry to change to adapt to the new market environment.

1. Industry reshuffle trend

As consumers’ living standards improve and consumer demands become increasingly diversified and personalized, the cross-border e-commerce market has gradually become saturated. It is difficult to guarantee the quality of low-priced imported goods, and the problem of copycats and fakes has seriously affected consumers’ enthusiasm for shopping. Therefore, the cross-border logistics industry is bound to undergo a large-scale reshuffle. In the future, only new strategies that meet consumer needs can stimulate market vitality.

2. Coexistence of large platforms and small and medium-sized platforms

In the field of cross-border e-commerce, combined with the self-built logistics systems of large platforms such as Alibaba and JD.com, small and medium-sized platforms rely on third-party comprehensive service logistics to survive. This phenomenon has led to the differentiation of the logistics market. The rapid rise of large platforms will force third-party logistics to seek new living space, thereby achieving coexistence between the two.

3. The rise of third-party logistics services

Small and medium-sized platforms face the limitations of limited resources and often rely on third-party platforms to provide warehousing and transportation services. In addition, third-party platforms can also provide value-added services such as information integration, procurement and financing to meet the needs of different industries. This trend makes third-party services an indispensable part of the market.

4. Growing demand for talent specialization

With the rapid development of cross-border e-commerce and logistics industries, the demand for industry talents is also rising. Talents are changing from extensive to professional. Whether it is self-built logistics or third-party integrated logistics, the demand for professional talents will be more urgent in the future.

5. Marketing and customer experience of cross-border e-commerce

Compared with the traditional foreign trade model, the cross-border e-commerce marketing model is undergoing important changes – lower cost and higher efficiency. New models dominated by content marketing and social network promotion are emerging. At the same time, customer experience has become a key factor in the success of an enterprise. Through online retail, foreign trade manufacturing companies have gradually improved customers’ transaction experience and enhanced brand loyalty and stickiness.

6. Data protection and legal issues

In the context of the rapid development of cross-border e-commerce, the protection of information network dissemination rights and database rights has become an urgent issue to be resolved. Unauthorized use and circulation of pirated content not only damages the interests of the original rights holders, but also poses a threat to the healthy development of the industry. Therefore, a sound legal framework and dispute resolution mechanism are important guarantees for the protection of intellectual property rights.

7. The impact of the TPP Agreement on cross-border e-commerce

TPP (Trans-Pacific Partnership Agreement) helps reduce tariffs and trade barriers for cross-border e-commerce, improves the logistics environment, and promotes the standardization of e-commerce rules in the Asia-Pacific region. This will provide cross-border e-commerce sellers with a larger market space and a more competitive cost structure, although the intensified market competition has also put forward higher requirements for sellers.

8. Changes in independent website sales models

According to the survey, independent sellers have changed their product sales categories and strategies. The sales model has developed in a balanced way, and categories such as epidemic prevention materials and home furniture are selling well. In terms of the choice of advertising channels, platforms such as Facebook and Google are still the main sources of traffic. At this stage, the revenue share of independent websites is not high yet, and there is still a lot of room for development.

In the entire cross-border e-commerce market, changes in the logistics industry and the application of emerging technologies will have a profound impact on future development. By adapting to industry changes and improving service quality, companies will be better able to seize opportunities and meet challenges.