A guide to integrating cross-border e-commerce rapid pricing and marketing strategies

When cross-border e-commerce companies set product prices, they usually use the benchmarking method to complete pricing. This approach not only simplifies the pricing process but also adapts to the rapidly changing needs of the market. In order to better cope with the challenges of the cross-border e-commerce market, this article will combine the rapid pricing process and marketing strategies to help merchants improve the competitiveness of their products.

Quick Pricing Process

Benchmarking method segmentation

Arithmetic mean benchmark

Search all suppliers of the same product, calculate the arithmetic mean of reasonable pricing data, and price and sell based on this mean.

Psychological median benchmark

Use the formula: list price = low price + (high price – low price) * 0.618 to determine product pricing.

Competitive product benchmarking

Closely track the price of a competing product and adjust pricing at any time based on the price of competing products.

Notes

• The rapid pricing process defaults to a competition-based pricing method. When there are not enough homogeneous competitive products, pricing accuracy will be compromised.
• Cost accounting is the basis for various pricing strategies.
• After quick pricing, the gross profit margin of the product needs to be calculated.

Marketing Strategy

Keyword research

Conduct thorough keyword research, using Amazon’s Keyword Planner or third-party tools to identify related keywords that potential customers may use.

Sponsored Products

Set daily budgets and bids for keywords to control advertising costs.

Product list optimization

Make sure product listings include high-quality images, compelling product descriptions, and relevant keywords.

Campaign Structure

Organize your campaigns into well-structured ad groups, with each ad team focusing on a specific set of product-related keywords.

Negative keywords

Use negative keywords to filter out irrelevant traffic.

Advertising budget and bidding

Set a competitive daily budget and effectively manage keyword bidding.

Advertising creativity

Create engaging advertising content that highlights your product’s unique selling points.

Monitoring and Optimization

Regularly monitor advertising performance and adjust strategies based on data.

Login page

Make sure your ad directs buyers to an optimized product landing page.

Competitor analysis

Keep an eye on your competitors and adjust your strategy as needed.

Seasonal and fashion keywords

Depending on the characteristics of your product, consider incorporating seasonal or popular keywords into your campaign.

Use Ads Manager

Consider using a third-party Amazon Advertising Manager tool to streamline your advertising campaigns.

Traffic characteristics during the big promotion period

• Traffic becomes more expensive and conversion rate decreases.
• Traffic has begun to enter a stage of fierce competition.

Store preparation matters during marketing activities

• Select high-quality links and increase promotion efforts.
• In the warm-up stage, there are two focuses of keyword promotion: maintaining existing traffic; and constantly developing new customers.

Product selection

Product selection is the most critical part in actual combat, and it needs to rely on objective data analysis rather than personal subjective feelings.

Advantages of overseas warehouses

• Improve merchant shopping experience.
• Reduce merchant competition.
• Increase positive ratings.
• Reduce logistics costs.

Promotion inside and outside the platform

• In-site promotion on the platform.
• Driving traffic outside the site.
• Local promotion.
• Lean marketing.
• Offline experience store.

Through the above methods, cross-border e-commerce companies can not only save costs in the pricing process, but also quickly increase store traffic through effective marketing methods and achieve rapid store growth. It is worth noting that throughout the process, merchants need to continue to pay attention to market changes and adjust strategies in a timely manner to maintain competitiveness.

Conclusion

Competition in the cross-border e-commerce market is fierce, and the rational use of rapid pricing processes and marketing strategies is the key to success. We hope that the information provided in this article can help you better understand how to gain a competitive advantage in the cross-border e-commerce field.