Market analysis and competitive strategies of imported cross-border e-commerce maternal and infant products
1. Market Overview
With the advancement of globalization and the acceleration of the development of the Internet, the cross-border e-commerce industry has risen rapidly, especially in the field of maternal and infant products. In recent years, the market size of maternal and infant products has continued to expand, especially in developed countries like Singapore, where consumers have higher living standards and purchasing power, giving maternal and infant products a broad market potential.
According to statistics, China’s maternal and infant consumption market has reached 2.8 trillion yuan in 2021, with huge future development potential. It attracts a large number of consumers who purchase maternal and infant products through cross-border e-commerce platforms every year. In 2021, the user scale will reach 220 million.
2. Product quality and selection
In imported cross-border e-commerce maternal and infant products, the quality of the products is crucial. Sellers should choose suppliers with qualifications and good reputation to ensure the quality and safety of the products sold. At the same time, product inspection and quality control are carried out to comply with national standards and user needs. The following are some recommended imported cross-border maternal and infant products:
- Baby tights: Made of 100% organic cotton, comfortable and non-resistant, suitable for infants and young children.
- Personalized sports bib: Made of soft elastic cotton, it provides a reasonable neck design, which is both comfortable and safe.
- Owl towel: Made of 100% cotton, it is convenient for parents to take care of their children. It has a variety of pattern options.
When choosing, sellers can pay attention to the trend of environmentally friendly and organic products, such as additive-free baby care products and biodegradable diapers, which can meet consumers’ pursuit of safety and sustainability.
3. Logistics, distribution and user experience
An effective logistics and distribution system is extremely important for cross-border e-commerce. Sellers should choose reliable logistics service providers to ensure delivery efficiency and quality, and develop reasonable logistics plans based on product attributes and user needs. At the same time, a logistics information tracking system is established to track the delivery status in a timely manner and improve user experience and satisfaction.
In terms of user experience, designing friendly websites and apps and providing rich product information and user reviews will help increase purchase conversion rates. Personalized marketing strategies, that is, pushing relevant products based on users’ purchase history, can also further enhance user repurchase rates.
4. Legal Compliance
When conducting cross-border e-commerce, sellers must comply with relevant domestic and foreign laws and regulations, including the legal import and sale of goods, and the protection of users’ privacy rights. Strengthening the protection of intellectual property rights and ensuring that the rights of others are not infringed are important measures to protect the interests of merchants.
5. Summary
Taken together, imported cross-border e-commerce has huge market potential in the field of maternal and infant products. To stand out from the competition, sellers should focus on product quality, delivery efficiency, user experience and legal compliance. Paying attention to the individual needs of consumers and grasping market trends as soon as possible by improving products will help to succeed in this blue ocean.