Allegro Analytics: Helping Polish e-commerce platform sellers achieve efficient management and growth

At Allegro, Poland’s largest online shopping platform, sellers often struggle to better understand market trends and optimize sales strategies. However, there is now a sales analysis tool called Allegro Analytics, which is designed to solve this problem. Let’s take the clothing category as an example to learn more about this magical tool that can help sellers achieve efficient business management.

The secret of popular sub-categories of Allegro clothing sales!

The latest data from Allegro Analytics shows that since April this year, clothing subcategories such as women’s clothing, shoes, wedding accessories, leather goods and men’s clothing have been the best-selling. For sellers, this is not only a clear guide to market demand, but also a powerful reference for formulating inventory and promotion plans.

Bestseller list: Men’s sneakers, dresses, men’s T-shirts, sports bras and women’s sandals dominate the list!

In the apparel category, men’s sneakers, dresses, men’s T-shirts, sports bras and women’s sandals have become the most popular products at the moment. These popular products are not only sought after by buyers, but also provide sellers with a broad sales space. For sellers who want to drive business quickly, it is crucial to grasp the sales trends of these best-selling categories.

Allegro Analytics: A powerful tool to help sellers achieve accurate analysis!

Allegro Analytics is not only a sales analysis tool, but also a powerful assistant for sellers’ business success. This tool supports Polish and English, provides sellers with detailed sales reports and popular trend analysis, and helps sellers develop more forward-looking and effective business strategies.

Overview of the powerful features of Allegro Analytics

• See sales at a glance: View store sales data and detailed data on specific product categories to see which product categories are performing best.
• Optimize profits: Find out which products can bring you the highest profits by analyzing the performance of different offers.
• Competitor Analysis: Compare your sales with other sellers, gain insight into the market competition pattern, and provide a basis for differentiated operations.
• Market Insights: Understand the trends of Allegro market and competitors to provide reference for better product selection.
• Sales Trend: View the detailed data of the selected offer in the last 30 days to grasp changes in sales trends.
• Product listing information: Check what products are on the platform on any day and what products are on the shelves in your store to understand market trends.
• Price change analysis: Analyze product price changes in your store or on the entire platform to develop flexible pricing strategies.
• Hot-selling product ranking: View the 1,000 best-selling offers on the Allegro platform to provide reference for product selection.
• Popular Selling Prices: Watch selling prices change over time to find the most popular price ranges.

How to use Allegro Analytics?

• View sales reports: Select the most suitable products for Allegro users based on offers, product categories, brands, parameters and titles.
• Observe product changes: Check how the products on the platform change over time and understand what offers are available on the platform on a specific day.
• Keep track of market trends: Check the platform’s best-selling rankings to learn about the most popular products.
• Know selling prices in real time: View popular selling prices to maximize profits.
• Track Sales Trends: Keep a close eye on store sales to understand seasonal trends and when sales are highest.
• Optimize promotion strategies: See the impact of different promotion methods and promotion settings on sales efficiency, and understand which delivery methods are the most popular.
• Compare competitors: Compare the similarities and differences in sales trends and selling prices between your store and sellers on the platform.
• Detailed analysis of specific offers: View the sales details of the selected offer in the last 30 days to obtain more accurate data.

The powerful functions of Allegro Analytics provide sellers with comprehensive sales data support, helping sellers make wise decisions and improve the efficiency of business management. When selling products on the Allegro platform, as long as you can make full use of Allegro Analytics, a powerful tool, you can more easily increase sales and achieve business goals of getting twice the result with half the effort.

Three levels of Allegro Analytics monthly service

Allegro provides a series of monthly subscription services, represented by Allegro Analytics, to help sellers better understand the market and optimize sales strategies. Let’s take a deeper look at Allegro’s three levels of monthly subscription services and explore how they provide comprehensive support for sellers.

Allegro monthly service level analysis

1. Basic version monthly subscription service

• Data coverage: Limited to the data of 1 Allegro account, suitable for sellers who are new to the Allegro platform.
• Sales statistics: Provide basic sales statistics and provide key sales information for sellers.
• Time range: The time range of the data is the last 6 months, helping sellers better understand short-term sales trends.

2. Professional version monthly subscription service

• Data coverage: Statistics of up to 10 Allegro accounts, suitable for sellers with certain sales experience.
• Comprehensive information view: Provides comprehensive information, including sales data, market and platform competitor information, providing sellers with deeper market insights.
• Time range: The time range of the data is extended to the last 18 months, providing sellers with a longer-term sales trend analysis.

3. Exclusive version of monthly subscription service

• Data coverage: Statistics of up to 50 Allegro accounts, suitable for sellers with large sales scale.
• Same functions as the professional version: The exclusive version continues all the functions of the professional version and provides more extensive data statistics and analysis.
• Time range: The time range of the data is the last 18 months, providing sellers with longer-term and more comprehensive sales data.

Extra features of the monthly subscription service

1. Basic monthly subscription service

• Offer tag: Help sellers create product category tags to increase the exposure of products and make it easier for customers to find them.
• Offers list banner: Display a banner image on the offers list to guide customers to purchase and increase the click-through rate of the product.
• Product Series: Allows sellers to group products and create images for different series to enhance brand image.
• Sales Management: Provides multiple options to facilitate sellers to efficiently manage offers and orders.
• Account Merger: Supports the merge management of multiple Allegro accounts, simplifying the account operation process.

2. Professional version monthly subscription service

• Use your own trademark in your offers: The trademark will be displayed on all offer pages, increasing brand awareness.
• Allegro advertising campaign planning tool: Help sellers plan advertising campaigns and understand the platform’s hot search keywords and competitive advantages.

3. Exclusive version of monthly subscription service

• Logo on Offers list: Add your store logo to the offers list to promote the brand for all products.

How to use the Allegro Analytics service?

Log in to your Allegro account, select Sales, click Abonament Allegro, and then click Allegro Analytics to view and download sales reports, analyze sales in a timely manner, and provide strong support for changing sales strategies.

Comprehensive advantages of Allegro monthly service

The powerful functions and additional services of Allegro’s monthly subscription service not only provide comprehensive sales data support, but also help sellers increase brand awareness and optimize sales management processes. Whether you are new to the market or a veteran with a large sales volume, you can find a monthly subscription service that suits you on the Allegro platform to achieve efficient business management and sustainable growth.

Through services such as Allegro Analytics, sellers can gain a deeper understanding of market trends, optimize product sales strategies, and win more attention and business for their stores. In the fiercely competitive e-commerce market, having such a comprehensive set of tools will become a key factor for sellers’ success.