Effective communication template for cross-border e-commerce pre-sales customer service and holiday greetings

In the field of cross-border e-commerce, the role of pre-sales customer service is crucial, especially when dealing with questions and concerns from overseas customers. Timely and enthusiastic communication can greatly enhance a customer’s purchase intention, so greetings and holiday wishes at the first contact are particularly important.

Initial greeting from pre-sales customer service

The initial greeting is a crucial step in the pre-sales process. When customers visit the store and ask for product information, customer service should show a friendly and natural attitude and warmly welcome customers. At the same time, be sure to clearly present relevant product information to help customers make purchasing decisions. Here is a sample greeting:

Hello, my dear friend. Thank you for your visiting to my store. You can find the products you need in my store. If there is nothing you need, you can tell us, and we can help you find the source. Please feel free to buy anything! Thanks again.

Reference translation:

Hello, dear friend. Thanks for visiting, you can find the products you need in my store. If you don't find what you need, you can tell us and we will help you find the source, please feel free to buy it! Thank you again for your business!

The importance of holiday greetings

In cross-border e-commerce B2B business, maintaining customer relationships is also the key to success for salespeople. Good customer relationships don’t just rely on product quality, but also need to deepen friendship through sincere greetings on major holidays or customer birthdays. In addition, when customers encounter major events, timely care and greetings can further consolidate the trust and cooperative relationship between both parties.

Here is an example of a holiday greeting:

Dear xxx,

On the occasion of the New Year coming, I am writing to extend my warmest greetings to you. Happy New Year!

Thank you for the order you placed to our company in June. We know that the growth and success of our company is largely dependent on many old customers like you. We also recognize the contributions you have made in the R&D of new products.

We look forward to more cooperation with you.

Once again, I would like to present my sincere wishes in the New Year.

Yours faithfully,
xxx

Through effective pre-sales communication and holiday greetings, cross-border e-commerce companies can stand out in the fiercely competitive market and win the long-term trust and support of customers.