Cross-border e-commerce independent website sellers’ Spring Festival preparations and Japanese market entry guide

As the most important traditional festival in China, the Spring Festival is both a challenge and an opportunity for independent cross-border e-commerce sellers. At the same time, Japan, as the world’s third largest e-commerce market, also provides sellers with a broad market space. This article will combine the Spring Festival preparation guide and the entry guide of Japan’s three major cross-border e-commerce platforms to provide sellers with comprehensive guidance.

Spring Festival Preparation Guide

Inventory preparation

During the Spring Festival, independent cross-border e-commerce sellers need to communicate with suppliers in advance to ensure that the delivery time can meet demand. Since suppliers have a long holiday, sellers need to prepare goods in advance and determine the quantity of goods to be stocked based on the length of the supplier’s holiday.

Logistics docking

During the Chinese New Year, most domestic links are at a standstill. Sellers need to consider preparing goods to overseas warehouses and shipping them through overseas warehouses to handle logistics issues more securely.

Customer service arrangements

During the Spring Festival, sellers need to arrange Spring Festival duty personnel. In order to reduce labor costs, sellers can connect with intelligent customer service to solve simple problems.

Holiday notice

If a seller decides to stop taking orders during the Spring Festival, a holiday notice should be issued to prevent customers from waiting for a long time, creating negative emotions and canceling orders. At the same time, the time when the vacation ends should be marked to facilitate old customers to re-enter the website.

Operational arrangements

During the Spring Festival, if you decide to stop accepting orders, sellers should stop advertising to avoid wasting resources. For SEO, content should be prepared in advance and released regularly during the Spring Festival to avoid interruptions and accumulation.

Japan’s three major cross-border e-commerce platforms and entry guide

Rakuten Japan

Rakuten is a famous e-commerce platform in Japan, with more than 227 million products in a wide range of product categories. Platform entry requirements include:

• Have experience in operating Japanese e-commerce platforms;
• Have a dedicated Japanese operations team;
• Products with core competitiveness.

Amazon Japan

The Amazon Japan site has the same interface as the rest of the platform, but is available in Japanese, English, and Simplified Chinese. Platform entry requirements include:

• The trademark has been registered domestically or overseas;
• Color photo or scanned copy of the company’s business license;
• Color photo of legal person ID card;
• Payment by credit card;
• Collecting account.

Japan Yahoo

Japan Yahoo Yahoo is also a very common shopping website in Japan. The website contains a complete range of daily necessities, as well as many effective websites and low-priced drug and cosmetic brands.

Conclusion

For cross-border e-commerce independent website sellers, the Spring Festival is a period that requires advance preparation and careful arrangements. At the same time, as Japan is an important e-commerce market, sellers should also understand and master the methods of entering Japan’s three major cross-border e-commerce platforms. Through careful preparation and reasonable market layout, sellers can better cope with challenges and ensure the stable operation of their business.

References:
Spring Festival preparation guide for independent website sellers
Japan's three major cross-border e-commerce platforms and seller guide