Cross-border e-commerce holiday marketing strategy and execution guide

If cross-border e-commerce companies can effectively utilize consumers’ holiday spending psychology in holiday marketing, they can not only effectively promote new products in a short period of time, increase sales of old products, quickly create hot products, and enhance store competitiveness, It can also increase the stickiness and loyalty of buyers and improve the service level of sellers.

Four elements of marketing planning

Element 1: Creative Marketing

For different holidays, formulate different activity themes to attract as many consumers as possible, so that they can choose their own stores and products, create a festive atmosphere, and ultimately achieve the goal of sales.

Element 2: Art Marketing

Holiday marketing is essentially a “price war”, but simple promotion methods are no longer enough to attract modern consumers. Products with holiday elements coupled with appropriate promotional methods, such as limited-time limited coupon combinations, can achieve better marketing results.

Element Three: Cultural Marketing

Carry out targeted cultural marketing based on the cultural atmosphere of holidays. Fully exploring the cultural connotation of holidays and combining it with your own corporate culture and business philosophy can create a good brand image.

Element 4: Interactive marketing

The development of the Internet has made personalized marketing a new trend. Sellers must establish interactive relationships with consumers to improve consumer satisfaction, thereby enhancing brand affinity.

Six Key Points of Marketing Execution

Point 1: Highlight the theme

Promotional activities need to have an innovative theme, with keywords that are short, easy to remember, and impactful.

Point 2: Clear goals

Analyze consumers’ holiday consumption behavior, their liking for products and their acceptance of promotional methods, and clarify the goals of marketing activities.

Point three: Combination promotion

Cross-border e-commerce can combine commonly used single marketing methods, such as the combination of limited time limit and coupons, to avoid the calculation difficulty caused by overly complex combination methods.

Point 4: Design promotional activities

Design promotional activities with outstanding advantages, especially do not compete head-on with powerful sellers, but combine the store’s own positioning and product features.

Point 5: Make full use of SNS off-site promotion

Interact and communicate with old customers through off-site methods such as emails on holidays to improve holiday marketing effects.

Point 6: Make product selling points festive

Based on the consumer psychology and market demand of holiday consumers, develop new products suitable for consumers to buy during the holidays.

Tips for product selection

Cross-border e-commerce merchants can select products during holiday promotions through a variety of methods, including but not limited to checking platform search popularity, using search engine tools, product selection tools, paying attention to news, official reports, competitor dynamics and social media .

Store decoration and coupon settings

When decorating your store, you can choose the holiday banner design function provided by the Canva website. When setting up a coupon, you need to set the discount type, intensity, usage method, budget, name, target audience, usage date, etc. in detail.

Email Marketing

With the help of email promotion software, such as Mailchimp, you can manage email lists, contacts, email templates, etc. to achieve automated email sending.

To sum up, cross-border e-commerce companies need to comprehensively consider the four major elements of creativity, culture, art, and interaction when marketing during holidays, and during the execution process, they need to focus on prominent themes, clear goals, combination promotions, design promotion activities, and utilization Six key points including SNS promotion and product festivalization. At the same time, product selection, store decoration, coupon setting and email marketing are also indispensable links.