Cross-border e-commerce customer management and inventory optimization strategy
Customer information management and secondary marketing
In the field of cross-border e-commerce, effective management of high-quality customers is the key to business success. By collating buyer transaction data, sellers can identify buyers with the potential to continue trading and customers who have the opportunity to make large orders. In terms of specific operations, sellers can use Excel to classify customer orders and find key customers based on multiple dimensions such as purchase amount, procurement cycle, evaluation status, and buyer country. In addition, understanding a customer’s background, preferences, and product lines purchased can also help identify key customers with purchasing potential.
After identifying key customers, customer service staff should launch secondary marketing through emails, site messages, etc. For example, when new high-quality products are launched, timely publicity; during special sales, launch profit-sharing promotions; during important festivals such as Thanksgiving, Christmas and other peak buying periods for buyers, and when resale buyers are expected to need more Be proactive when purchasing.
How to develop potential high-quality customers
In order to develop potential high-quality customers, cross-border e-commerce companies first need to conduct market segmentation and select certain consumer groups to better meet their core interests. An important basis for market segmentation is customers who have potential demand for enterprise products and services. Through market surveys and research, companies can ensure that market segments reflect the potential demand characteristics and consumer purchasing preferences of relevant groups.
On the basis of market segmentation, companies can also promote products and services through e-mail advertising, providing distinctive services, etc., so that target customers have a certain understanding of the company and the products and services it provides. . During this process, companies should also pay attention to communication and feedback with customers.
Inventory Management Strategy
The inventory management strategy of cross-border e-commerce directly affects the profit margin of the enterprise. Inventory strategy is closely related to ordering strategy, and mainly includes two types: real-time inventory type and scheduled inventory type. The former is suitable for relatively stable demand patterns, while the latter needs to consider the impact of demand fluctuations on inventory strategies.
For different types of goods, different inventory management strategies should be adopted. Because of its higher unit profit and larger proportion of the product mix, flagship products should adopt a real-time inventory strategy to maintain a high inventory level and avoid stockouts. For secondary products, regular inspection strategies can be adopted to reduce costs.
In addition, inventory management also includes various solutions such as product promotion and inventory clearance, prioritizing recommendations to old customers, participating in platform promotions or flash sales activities, and publishing seasonal products on discount websites or auction websites.
Supply chain management strategy
Cross-border e-commerce supply chain management is also crucial. Collaborative strategy, integration strategy and decentralization strategy are three common supply chain management strategies. The collaborative strategy helps cross-border e-commerce reduce procurement prices and increase market share through revenue sharing contracts. The integration strategy improves overall efficiency by integrating all aspects of the supply chain. A diversification strategy can help reduce risks caused by changes in the international political and economic situation.
To sum up, cross-border e-commerce companies have a variety of strategies to choose from in terms of customer management, inventory management and supply chain management. The key is to formulate the most suitable plan based on their actual situation.