Dunhuang.com cross-border e-commerce product pictures and detailed description specifications

Product pictures

Image requirements

When publishing products on Dunhuang Online, you can add 8 product pictures to each product description, and the file format is .jpg. These images should be clear, detailed, and truly reflect the product itself to ensure there is no misunderstanding among buyers.

Notes

• Copyright Respect: Do not copy or use other people’s pictures or logos without their permission.
• Information consistency: Image content must be consistent with product information and must not contain store information (such as phone number, address, and email address) or other misleading information.
• Image size and quantity: A maximum of 6 main images can be uploaded. The recommended size of the first image is 750 pixels x 750 pixels; the recommended size of the details page image is 750 pixels x 800 pixels, and the number should not exceed 30.
• Compression processing: In order to speed up web page loading, it is recommended to batch compress images, such as using software such as Photoshop or Fireworks.

Detailed description

The detailed product description should include but not be limited to the following information:

• Physical pictures: including overall pictures, detailed pictures and usage process pictures.
• Features and advantages: Detailed introduction to the features and advantages of the product, as well as specific usage methods.
• Packaging information: Describes the packaging of the product and whether there are accessories, etc.
• Logistics methods and service commitments: Provide clear logistics options and after-sales service policies.

Description notes

• Avoid inconsistent information, such as product names that do not match actual descriptions.
• It is prohibited to insert any form of contact information or unauthorized external links.
• No JavaScript code may be used, and no videos or video links may be embedded without permission.

Picture shooting and processing

Photography Guide

When shooting cross-border e-commerce products, you need to choose a professional studio to better control the light source, design the background and use props. The shooting process includes: determining demand standards, formulating plans, preparing tools, and executing as planned. When shooting pictures, you should pursue “accurate shape, accurate color, and high quality.” Commonly used composition methods include horizontal, vertical, diagonal, symmetrical, framed, and golden section methods.

Processing skills

Image processing is a key part of e-commerce visual marketing. With the help of Adobe Photoshop (PS for short), functions such as color, saturation, brightness and clarity adjustment can be achieved. Beautiful images can help enhance your brand image, increase customer trust, and thus increase conversion rates.

To sum up, whether it is from the selection or processing of pictures, cross-border e-commerce platforms have a strict set of standards and processes to ensure that the product information ultimately presented to consumers is accurate and attractive. Merchants must follow relevant regulations during operations to maintain a good shopping experience.