Consumption trends in cross-border e-commerce: product selection, branding and market innovation

In the context of the increasing development of cross-border e-commerce, sellers need to have a sense of innovation to enhance the market competitiveness of their products. Regularly browsing consumer trend websites is an effective way to get product ideas. Here are some consumer trend platforms worth paying attention to:

1. TrendWatching
   TrendWatching is an independent global consumer trend research platform focused on publishing forward-looking consumer trends. Through a network of observers in more than 90 countries, the platform can long-term observe and analyze potential global consumption trends and new business cases, and present the latest consumption development trends to users.

2. TrendHunter
   TrendHunter is one of the world’s largest and most popular trend communities, providing comprehensive fashion information on trends from around the world. The website is updated daily with the latest trend information and is an important source of inspiration for companies and individuals pursuing innovation and curiosity.

3. Springwise
   Springwise aims to aggregate high-quality ideas globally and help entrepreneurial leaders and marketing experts discover new business opportunities. The platform provides new company creative information, product trends and diverse stories every day, helping to improve the innovation capabilities of enterprises.

With the rapid expansion of cross-border e-commerce, consumers’ preference for imported goods is gradually increasing. The following are the current consumption trends:

1. Brand influence and user experience
   Products with good user experience and unique brand design are more likely to attract consumers. With the diversification of imported goods channels, the price factor has gradually weakened, and consumers are more inclined to choose branded goods that are simple to operate and have good customer service.

2. Market recognition of imported food
   Ignoring price constraints, consumers began to view imported food as a separate category to which they were willing to allocate specific expenditures. This shows that consumers have higher requirements for the quality, richness and social value of imported food. Especially in big cities such as Shanghai and Shenzhen, consumers show higher sensitivity to internationally popular ready-to-eat foods.

3. Positive list management system
   In order to protect the rights and interests of consumers, various countries implement a positive list system for imported goods. Only goods that meet quality standards can be sold through cross-border e-commerce channels.

The phenomenon of online cross-border consumption is also on the rise. According to statistics, more than 50% of consumers around the world purchase products from other countries online. This consumption method is attracted by low prices and product quality assurance. At the same time, payment methods and logistics costs are also important factors affecting consumers’ shopping decisions. Currently, credit cards and e-wallets have always been the main payment methods, and the development of international logistics has gradually reduced transportation costs, further improving consumers’ purchasing experience.

To sum up, the success of cross-border e-commerce depends not only on price, but also on product innovation and changes in market demand. Under this trend, sellers should flexibly use information from consumer trend platforms to develop more competitive market strategies.