Building a successful cross-border market and operation model: from market management to brand system

In the modern business environment, building a successful market and operating model is the key to the long-term development of an enterprise. This not only involves many factors such as market management, talent growth and agile organization, but also requires enterprises to form their own unique brand system in refined operations.

Market Management Model

Market management is a systematic approach designed to select from a broad range of opportunities and develop market-focused strategies and plans that deliver optimal business results. An effective market management model can help companies better understand market needs, seize market opportunities, formulate appropriate marketing strategies, and achieve sustained growth.

Talent growth model

Talent is a company’s most valuable asset, and stimulating the team’s endogenous growth is the key to maintaining a competitive advantage. By continuously completing the construction of the team’s high cognitive level at the same frequency, including continuous learning, sharing of experience, iterative improvement and practical experience, the team’s cognitive level can be continuously improved and surpassed in the past, thereby achieving continuous acceleration of endogenous growth.

Agile organizational model

Agile organizations are highly flexible and elastic and can adapt to rapidly changing competitive environments. This type of organization has the following five characteristics:

• Have entrepreneurial spirit, be able to create new businesses or explore new markets, and effectively develop and manage distribution channels.
• Have the ability to innovate, be able to develop new products, services, processes or business models, and provide high-quality products and services.
• Ability to complete tasks quickly, such as launching new products, delivering goods, or providing customer service, becoming a technology leader in the industry, and producing products at a lower cost.
• Be able to balance the organization’s autonomy and overall efficiency, learn quickly, improve productivity, form alliances with various organizations, effectively acquire other companies, and outsource non-core businesses.
• Have global operation and management capabilities, focus on meeting customer needs as the focus of organization and operation management, and achieve global operation management.

Refined operations to build a brand system

For Amazon merchants, how to form their own brand has become one of the criteria for judging whether they can form a commercial moat. The essence of a brand is that the brand owner’s products, services or other advantages over competitors can bring equal or higher value to the target audience than competitors.

If an Amazon merchant seller wants to form his own brand, he must have a sufficient understanding of his own product positioning and user audience, and these require refined operation methods such as product portraits and user portraits. In the field of product positioning, the price positioning of a product is the core of product positioning, and the price itself will be affected by competitors. Therefore, operators can try to use the exposure price distribution analysis in product portraits to find the price positioning of their own products.

In user audience analysis, finding the attributes of core users has become the key to the problem, and regional distribution among user attributes is one of the most critical attributes. Therefore, operators can conduct data analysis on order reports to find the distribution of their own brand/store users. Through the analysis of the cumulative distribution of orders in different regions, operators can know which regions have users who recognize their brands and products, and in subsequent operations, they can provide targeted products and services for these regions with high brand loyalty.

In addition to product portraits and user portraits, the refined operation system also includes product life cycle management, store group management, refined advertising optimization and other ideas.