Nuremberg Messe Group: a world-renowned exhibition organization and its exhibition overview

Introduction

Nuremberg Messe Group, as one of the world’s 15 largest exhibition companies, is famous for its excellent exhibition and conference organization capabilities. The group holds more than 120 exhibitions in Nuremberg and around the world, attracting approximately 35,000 exhibitors (44% of which are from outside Germany) and 1.5 million professional visitors to its events every year. Nuremberg Messe Group has branches in China, the United States, Brazil, Italy and India, and has 51 exhibition agencies from 117 countries.

In the context of the globalization of the exhibition industry, Nuremberg Messe Group is committed to introducing German exhibition resources and professionalism into the Chinese market, and bringing new innovations to the Chinese market by organizing exhibitions that advocate green lifestyles and explore the future of technology. German elements. This strategy aims to help local companies discover and improve business models suitable for China and promote industry development.

As the first wholly-owned overseas subsidiary of Nuremberg Messe Group, Nuremberg Messe (Shanghai) Co., Ltd. has focused on segmented industries since its establishment in 2007, focusing on consumer goods, processing and manufacturing, automobiles, urban construction and other fields. The extensive relationship network and international resources provide exhibitors with consultative and expert services, striving to create a “3 + 365 days” smart exhibition platform that lasts all year round.

Key exhibitions

Consumer goods field

• Germany International Organic Food Exhibition (BIOFACH)
• IWA Outdoor Classics
• Germany International Pet Products Exhibition (Interzoo)

Processing and packaging fields

• European Coatings Show
• Germany International Beer, Brewing Technology and Beverage Equipment Exhibition (BrauBeviale)
• EUROGUSS

Architecture sector

• Germany International Door, Window and Curtain Wall Exhibition (FENSTERBAU FRONTALE)
• Germany International Refrigeration Exhibition (CHILLVENTA)
• GalaBau (Germany International Landscape and Garden Equipment Exhibition)

Information technology and electronics fields

• Germany International Embedded World (embedded World)

Through these exhibitions, Nuremberg Messe Group has demonstrated its profound accumulation and international vision in various professional fields, providing exhibitors and visitors with a high-quality communication and trading platform.