Overview of the BRICS exhibition market: key industries and exhibitions in India and Brazil

Overview of Indian Market and Exhibition Industry

As the second most populous country in the world, India has huge market potential. In 2019, India’s total GDP reached US$2.85 trillion, surpassing the United Kingdom and France and becoming the fifth largest economy in the world. The Indian exhibition industry is the third largest trade exhibition market in Asia. It has 22 exhibition venues across the country with an indoor exhibition area of ​​460,000 square meters. It holds more than 700 exhibitions every year, attracting more than 100,000 exhibitors and 3 million visitors.

Analysis of key industries

• Packaging Industry: The output value of India’s packaging industry is approximately US$23 billion, with an average annual growth rate of 20% and is expected to grow to US$60 billion in the next five years.
• Power Industry: The Indian government has launched the National Electric Mobility Plan (NEMP) with the goal of achieving 30% of vehicles running on electricity by 2030.
• Electric vehicle industry: The Indian government supports the development of the electric vehicle industry, granting license-free manufacturing and import, and allowing 100% foreign investment.
• Poultry Industry: The size of the Indian poultry market is estimated to exceed 4.7 trillion rupees, with an annual growth rate of approximately 8% to 10%.

Typical exhibition introduction

• Packaging industry: India Packaging and Printing Exhibition (IPAMA), India Packaging Exhibition (indiapack), India International Food Packaging and Beverage Exhibition (EXPRESS FOOD & HOSPITALITY).
• Renewable Energy Power Industry: Renewable Energy India Expo, GRIDTECH, India’s second largest power and energy exhibition (EL Asia), Indian power and electrical equipment and technology exhibition (ELECRAMA).
• Electric Vehicle Industry: India New Energy Electric Vehicle Exhibition (FM EXPO), India International New Energy Electric Vehicle and Accessories Exhibition (EVXP), India International Electric Vehicle and New Energy Vehicle Exhibition (BV TECH) EXPO INDIA).

Overview of Brazilian Market and Exhibition Industry

As the largest economy in Latin America, Brazil has close trade cooperation relations with China. China has been Brazil’s largest trading partner for 10 consecutive years. The Brazilian exhibition industry is booming, with a total of 2,009 exhibitions in the country, mainly distributed in the southeastern region.

Characteristics of Brazil’s exhibition industry

• Regional distribution: 75 in the north, 272 in the northeast, 147 in the central and west, 834 in the southeast, and 681 in the south.
• Revenue growth rate: The annual growth rate of exhibition industry revenue is approximately 14%.
• International status: Brazil ranks 8th in the world in terms of exhibition scale, and its indoor exhibition hall area accounts for 2% of the world’s total.
• Market ranking: The Brazilian exhibition industry market ranks 7th in the world.

Typical exhibition introduction

• International Security Exhibition in Sao Paulo, Brazil (ISC Brazil): Organized by the British Reed Exhibitions Exhibitions, it is held annually and has become the “wind vane” of the security industry in South America.
• FISPAL FOOD SERVICE, Brazil: The largest food industry event in South America, with an exhibition area of ​​nearly 40,000 square meters in 2016.
• CONSTRUIR RIO, Rio de Janeiro, Brazil: Hosted by FACGA EVENTOS exhibition company, it provides a good display platform for the international building materials field.

Introduction to Messe Dusseldorf AG

Düsseldorf Messe Group was founded in 1947. Its exhibitions cover many fields, including machinery, machine tools and equipment, trade and services, medical and health, fashion and lifestyle, leisure, etc. The company has 77 foreign representative offices and 7 subsidiaries, and its international service network covers 141 countries and regions. It is the world’s No. 1 exhibition group. Among the more than 40 professional exhibitions held in Dusseldorf, 23 are the industry’s largest exhibition events.

Key exhibitions

• International Plastics and Rubber Exhibition (K)
• Print Media Exhibition (drupa)
• World Medical Forum International Exhibition (MEDICA)
• Professional Exhibition on Cables, Wires and Tubes (wire + Tube)
• Interpack International Packaging Machinery, Packaging and Confectionery Machinery Exhibition (interpack) in Dusseldorf, Germany

Conclusion

The exhibition market of BRICS countries is showing great vitality and development potential. Both India and Brazil have abundant resources and broad market space, providing global companies with an excellent platform to display products, exchange technologies and develop markets.