Detailed explanation of techniques and templates for inviting customers to the Canton Fair

For exhibitors, the Canton Fair is an important display platform. In order to ensure that they can attract target customers, exhibitors need to prepare invitations carefully. This article will combine different customer types to discuss how to write invitation letters and the details that should be paid attention to when inviting customers to participate in the Canton Fair.

Invitation letter templates for different customers

Invite potential users who have participated in the Canton Fair

Dear [customer name],

I just want to let you know that we will be participating in the [number] China Import and Export Fair (Canton Fair) again this year.

You can find us at [booth number].

If you’re coming back to this year’s show, we’d love to have you. I’d like to show you our new products and hear about what your company has done over the last year.

Hope to see you there!

Best regards,

[your name]

Invite other customers

We’re excited to announce that [company name] will be attending [number] China Import and Export Fair (Canton Fair) this year in [location]!

We can’t wait to network with others in the industry, learn more about the new product and design, and take home knowledge we can apply to our current production processes.

If you’ll also be in attendance, we’d love to catch up! Stop by [booth number] and say hi.

Best regards,

[your name]

Invite regular customers

At the [number] China Import and Export Fair (Canton Fair) this year, our booth [booth number] will feature [new product name]. This is unlike any show we’ve done before and can’t wait for you to see it.

Our booth will also feature:

1. [Gift items]
2. [Entertainment items]

Friendly members of our team are ready to answer any questions you may have.

Hope to see you there!

Best regards,

[your name]

Things to note when inviting customers to participate in exhibitions

1. Send different invitation letters to different customers: Write some sincere sentences for different customers, greet the customers in the article, especially mention the details of the last conversation with the customer, which can deepen the relationship between the other party and the customer. impression.

2. It is best to attach the transportation route to the exhibition: Attach the transportation route to the invitation letter, for example, suggest that the customer take the subway and get off at Pazhou or Xingang East Station, and attach a subway route map.

3. Attention should be paid to the invitation time: If there are multiple agents in the same area, their visit times should be staggered as much as possible to avoid embarrassing situations caused by direct competition.

4. Attached is the exhibition hall floor plan: The invitation letter is accompanied by an exhibition hall floor plan to make it easier for customers to find the booth.

5. Inform the weather conditions: Inform customers in advance of the weather conditions and life precautions in the next few days to show care.

Through the above methods, exhibitors can not only effectively attract target customers, but also leave a deep and good impression on customers in details, helping to establish long-term cooperative relationships.