How can Canton Fair exhibitors fully prepare and utilize exhibition resources
In the digital era, the Canton Fair is not only an important platform to showcase products, but also a key opportunity for exhibitors to attract customers, expand markets, and establish international partnerships. Exhibitors need to make the most of this platform through thorough preparation and effective strategies.
Live broadcast room topic selection, personnel selection and hardware configuration
Select topics and people for the live broadcast room
During the Canton Fair, each company has its own live broadcast room, so you first need to choose a novel live broadcast theme and select a suitable anchor. The anchor’s foreign language ability, familiarity with the product, typhoon, and good facial features are all important factors. In addition, the company needs to develop a shift system to accommodate the time differences of foreign buyers.
Hardware configuration
Equipment is the basis for successful live broadcast. The background of the live broadcast room should be concise and highlight the product advantages. High-quality radio equipment, lighting, mobile phones, computers, iPads and other equipment can all add points to the live broadcast. The design of the background wall should also cleverly embed product elements to achieve the effect of brand promotion.
Preparing for exhibition video
Improve Google Video Ranking
Exhibitors should ensure that their product videos rank high on Google to increase supplier trust.
Video content
It is recommended to prepare two types of videos: Q&A videos and regular marketing videos. Video quality directly affects viewership, so resources need to be invested in producing high-quality videos.
Customer interaction during the exhibition
Retain valuable information in the live broadcast room
Use your speaking skills during the live broadcast to guide visitors to leave their contact information or visit the official website. Through functions such as artificial intelligence customer profiling, exhibitors can grasp detailed information about potential users.
Emphasis on unique selling points and target groups
Clearly highlight the unique selling points and target groups of your products and services at your booth. Convey product advantages through slogans, display materials, etc.
Use technology and somatosensory interaction
Use technologies such as virtual reality and augmented reality to create attractive display effects and allow audiences to participate in interactive experiences.
Post-exhibition follow-up
Send a letter of thanks
After the exhibition, send a thank-you letter to each customer, and promptly send company profile, samples and other information.
Assign visits
According to conditions, arrange visits to important customers to further communicate and deepen understanding.
Fulfill your promise
Promptly fulfill commitments to customers during the exhibition and maintain an image of integrity.
Business Tracking
Keep in touch with customers through telephone, email and other tools, especially those who have shown interest in purchasing.
Self-improvement of exhibitors
Master the skill of “seeing”
Better understand market needs by observing customer business cards, eyes, team reactions and other information.
Preparation
Quotations, business cards, catalogs, calculators and other items need to be prepared in advance.
Invite customers
Use various methods such as the official website, social media, and phone calls to invite customers, and use live broadcast marketing to attract customers.
Follow orders after the exhibition
Check and complete customer information
After the exhibition, promptly check customer information and enter it into the CRM system.
Customer segmentation
Adopt different follow-up methods according to customer categories, such as prioritizing problem handling for potential customers, inviting factory inspections, etc.
Effectively follow up with customers
Maintain communication with customers through emails, phone calls, etc., and use online advertising to help track converted customers.
Summary
Exhibitors need to prepare in many aspects, including selecting topics and people for the live broadcast room, hardware configuration, preparing exhibition videos, customer interaction during the exhibition, post-exhibition follow-up and self-improvement, etc. Through comprehensive preparation and effective strategies, exhibitors can showcase their products at the Canton Fair, expand markets, and establish international partnerships.