Cross-border e-commerce sellers’ product selection and strategy guide to prepare for the 2024 Paris Olympics
Every Olympic Games or World Cup is a carnival for the e-commerce industry. Data shows that during the last Japanese Olympic Games, the sales of various categories such as sports peripherals and electronic products in the Japanese online market increased by 100%-300%. For cross-border e-commerce sellers, how to seize the Olympics, a consumer hotspot, is crucial. This article aims to provide product selection ideas and strategic guidance for cross-border e-commerce companies preparing for the 2024 Paris Olympics.
Product selection ideas
Sports and outdoor products
France is a sports powerhouse. The sports that its citizens are passionate about include football, tennis, horse racing (equestrian), rugby, bicycle racing, racing and French petanque (Pétanque). Cross-border sellers should focus on these sports-related equipment, clothing, shoes and hats, and peripheral products. In addition, equipment required for outdoor sports or camping, such as tents, barbecue grills, mobile power supplies, LED lights, portable photovoltaic panels, kettles, sun hats, folding chairs, sunglasses, etc., are also popular categories expected to grow significantly.
Digital imaging and electronic entertainment products
For immersive audiences, digital imaging equipment with excellent performance is indispensable. With the popularization of mobile Internet, sports fans around the world tend to watch games through online live broadcasts and interact in real time. Therefore, portable digital projection equipment, Bluetooth headsets, large-size flat-panel TVs, sports photography and camera equipment, and augmented reality (AR) that can be easily connected to mobile phones Products such as equipment will be very popular.
Peripheral products with Olympic elements and French cultural elements
Every Olympic Games will trigger a sales boom in related peripheral products. Searches for products including Olympic flags, replica Olympic torches and Olympic apparel for major national teams are expected to surge in the weeks leading up to the Games. In view of Paris’ historical and cultural heritage and its cultural and artistic landscape, sports derivatives with French cultural elements will also be welcomed.
Multi-language signage products
Taking into account the needs of international tourists, multilingual signage products such as road signs, restroom signs, business hours signs, and free wifi signs are equally important.
Game viewing supplies and support supplies
Viewing supplies such as binoculars, cushions, power banks, sun protection umbrellas, sun protection clothing, hats, sunglasses, small fans, backpacks, etc., as well as home viewing supplies such as sofas/single sofas, massage chairs, party supplies, disposable Tableware, etc. are all areas worthy of attention. In addition, support supplies such as national flags, stickers, cheer sticks, whistles, small flags, Olympic element T-shirts and hats, Olympic torch replicas, Olympic decorations and souvenirs cannot be ignored.
War preparation strategy
In-depth study of knowledge related to the Olympic Games
Cross-border e-commerce sellers need to have an in-depth understanding of various Olympic events, participating countries and regions, sports stars and other information in order to better grasp market demand and consumer psychology.
Plan product lines in advance
Based on the characteristics of the Olympic Games and market demand, we launch Olympic-themed clothing, accessories, stationery, collectibles and other related products.
Optimize store page design
Create a store page with an Olympic atmosphere, highlight related products, and enhance user experience.
Develop marketing strategies
Increase brand awareness and product exposure through social media, email marketing, search engine optimization and other means.
Enhance customer service
Respond to customer inquiries in a timely manner, properly handle orders and after-sales issues, and improve customer satisfaction.
Closely communicate with the supply chain
Maintain close communication with suppliers to ensure adequate supply of goods and avoid shortages.
Focus on logistics and distribution
Choose a reliable logistics partner to ensure that orders are delivered to consumers on time and accurately.
Carry out data analysis
Adjust products and marketing strategies in a timely manner based on sales data and market feedback.
To sum up, the 2024 Paris Olympics is approaching. As a cross-border e-commerce company, it is crucial to understand market trends and choose the right products. At the same time, you also need to be fully prepared and formulate scientific marketing plans in order to stand out in the fierce market competition.