Guidelines on cross-border micro-commerce risk response and the impact of e-commerce law

In the rapidly developing cross-border micro-e-commerce industry, along with business opportunities, various risks are also constantly emerging. Since the integrity protection mechanism is not yet perfect, how to effectively deal with risks is particularly important. At the same time, the implementation of the E-Commerce Law has also had a profound impact on cross-border import e-commerce. The following will comprehensively discuss the risk response strategies of cross-border micro-commerce as well as the impact and countermeasures of e-commerce laws.

Cross-border micro-commerce risk response strategy

1. How to deal with business risks

In the face of operational risks, cross-border micro-e-commerce merchants should strictly abide by the rules and regulations of the platform, especially the relevant rules on sales bans and restrictions. For example, Alibaba’s AliExpress platform clearly stipulates the categories of goods that are prohibited from sale. Therefore, before settling in, merchants need to carefully read the rules of the platform to reduce the occurrence of business risks. In addition, if you have any doubts about the regulations, it is recommended to consult experienced peers or platform service personnel in time.

2. How to deal with trademark risks

To avoid disputes caused by trademark infringement, cross-border micro-e-commerce merchants need to check domestically registered trademark information before selling products. If you find that the same product has a registered trademark by a relevant company, you should give up the sale of the product to avoid legal disputes. This cautious attitude can effectively reduce the occurrence of trademark risks.

3. How to deal with the risk of counterfeit goods

The problem of counterfeit goods remains an important challenge facing cross-border micro-e-commerce. In order to reduce the risk of counterfeit goods, merchants should follow the following two principles: first, carefully handle goods that are significantly lower than the market price; second, choose professional purchasing agents or formal purchasing platforms. Through these two principles, cross-border micro-commerce can avoid the risk of fake goods at the source.

The impact of e-commerce law on cross-border import e-commerce

1. Changes in tax policies

The implementation of the E-Commerce Law requires cross-border e-commerce sellers to declare taxes in accordance with legal regulations. Starting from 2019, China Customs will impose a comprehensive tax rate on cross-border goods, which has affected the business model and profits of e-commerce. This requires merchants to take into account the new tax burden in pricing.

2. Strengthening of immigration supervision

According to the requirements of the E-Commerce Law, cross-border e-commerce platforms need to take technical measures to strengthen product quality control. In addition, the customs has stepped up inspection and approval of imported goods, and merchants need to strengthen quality control and compliance review of goods to adapt to the new regulatory environment.

3. Consumer Rights Protection

The law stipulates that e-commerce platforms must protect the legitimate rights and interests of consumers and ensure the compliance of product quality and services. This kind of regulation not only enhances consumer trust, but also increases the compliance costs and operational difficulty of e-commerce companies.

How to deal with the impact of e-commerce law

1. Compliance management

Cross-border import e-commerce companies must strictly abide by laws and regulations to ensure the safety and compliance of goods. At the same time, we will strengthen the protection of consumer rights and interests to enhance consumer trust and improve overall service quality.

2. Diversified operations

Considering the pressures and challenges brought by e-commerce laws, cross-border e-commerce can reduce business risks through diversified operations. By expanding the domestic market and mixed business models, merchants can increase revenue while reducing their dependence on cross-border e-commerce.

3. Strengthen technology investment

Using new technologies such as smart logistics and warehousing to improve product quality and service levels is the key to coping with the impact of the e-commerce law. These technical means can effectively reduce operating costs while improving efficiency.

4. Expand overseas markets

Not only limited to the domestic market, cross-border e-commerce should also consider expanding overseas markets to improve the competitiveness and adaptability of products and better meet the needs of consumers in different regions.

5. Strengthen cooperation and communication

Maintaining a good cooperative relationship with regulatory authorities can provide timely access to policy and market dynamics, increasing flexibility and competitiveness in responding to market changes.

Through the above analysis of risk response and the impact of e-commerce laws, cross-border micro-commerce will be able to adopt appropriate strategies in operations to achieve long-term development and stable growth.