Alibaba International Station Marketing and Design Guide

1. Introduction to marketing form page

In Alibaba International Station, the marketing form page is an important way for suppliers to provide products and services to potential buyers. After submitting the “Application for Marketing”, the supplier needs to fill in a series of necessary information, including product information, port, FOB ladder quotation, etc.

Fill in product information

• Product Information: Suppliers can select products recommended by the system, select from the product library, or manually enter the product ID/URL. It should be noted that the products recommended by the system are based on buyers’ behavioral preferences in the last 90 days.
• Port: Fill in the shipping port information.
• FOB ladder quotation: Set the first quotation.
• Special Instructions: Any additional information can be added here.
• Agree to Agreement: Check to agree to the relevant terms of the agreement.

FAQ

The platform provides detailed explanations on issues such as the selection logic of the system’s recommended products and restrictions on the number of recommendations.

2. File upload content and precautions

In Alibaba International Station, uploading attachments is a key step in supplementary instructions. Attachments should include the company’s product catalog, buyer attention information, company strength demonstration, etc. In addition, attention should be paid to the file format, size and naming rules for easy viewing by customers.

3. Introduction to credit protection services

The credit protection service aims to solve the trust problem in cross-border trade and ensure transaction security through a third-party guarantee mechanism. Suppliers can apply to activate this service through various methods.

Detailed process

The credit insurance order process involves online confirmation, payment and export. In addition, e-Checking, as a newly launched payment method, simplifies transaction steps.

4. Product Picture Design Concept

High-quality product images can significantly enhance the appeal of an online store. When designing, attention should be paid to detailed display, functional illustrations and comparison of similar products. Through model pictures or actual usage scene pictures, buyers can more intuitively feel the beauty and practicality of the product.

5. Product details page design

The product details page must include parameter tables, brand stories, recommended combinations, etc. Reasonable matching strategies can help increase sales.

6. Advertising graphic design

Advertising images need to convey information accurately and use differences in background, copywriting and composition to attract customers. For example, create unique copy through personification or reverse thinking.

7. Home page product display design

The layout of the homepage should highlight the main products and maintain overall coordination. The number of products should not be too large, and it is recommended to limit it to 3-15.

8. Store banner and promotional poster design

Enhance visual effects and create an active atmosphere through repetition, approximation, contrast and other techniques.

9. Store sign and navigation bar design

The store sign should be concise and clear, reflecting the characteristics of the store; the navigation bar should be clearly classified.

10. Home page color scheme

Online store color matching must follow the “6:3:1” principle to ensure overall harmony. The main color selection needs to consider product attributes and target group preferences.

11. Guidelines for initiating counter-notification

When encountering an infringement complaint, the supplier can prepare relevant evidence for counter-notification based on the actual situation.

12. Cleanup and investigation of infringing products

Regularly clean up illegal products and use full-text search tools to identify potential risks.

13. Multilingual Market Publishing Guide

Publish product information in multiple languages ​​using machine or human translation. Note that keyword settings must conform to the language habits of the target market.

The above content integrates the knowledge points of Alibaba International Station in marketing, design, credit protection and other aspects, hoping to help users better understand and utilize platform resources.