A complete guide to cross-border e-commerce product selection and market research

1. Research on imported commodity information in overseas markets

The research on imported commodity information in overseas markets not only includes a comparative analysis of the production and listing of similar domestic commodities, but also covers commodity quality, specifications, color varieties, packaging, decoration, function, design and other aspects. contrast. In addition, the survey also includes different stages of the product life cycle and its development trends, substitutes and complements of the product, pre-sales, sales, and after-sales services of the product, a list of local manufacturers, and relevant information about the product.

2. Overseas market price research

There are various factors that affect price changes, including production costs, supply and demand relations, monopoly and competition conditions, economic cycles, inflation, natural disasters, seasonal changes, etc. The research also needs to consider the price elasticity and level of the product, the pricing methods of other similar products and the profit margin of each link, the customer’s response to the price difference of the products of different companies, the price changes and adjustments in different stages of the product life cycle, the product from production to The extent of price increases by middlemen at all levels during the consumption process, as well as the customary practices of exporting countries (regions) in terms of credit conditions, sales conditions, etc.

3. Cross-border e-commerce import product selection

Cross-border e-commerce import product selection must be considered in conjunction with platform positioning, company positioning, and customer positioning. Product selection must not only meet the user’s demand for a certain utility, but also consider the weight and volume of the product, and select products that are light in weight, small in size and high in value. At the same time, product selection must comply with national policies, laws and regulations. In addition, a reasonable layout of product lines is crucial for e-commerce companies.

4. Cross-border e-commerce industry research methods

Industry research can be carried out from a global perspective and a regional market perspective. From a global perspective, you need to understand the markets with the most popular products, while from a regional market, you need to have an in-depth understanding of product structure, market saturation and other information. Industry market research reports, data websites, survey reports, news reports, etc. are all important ways to obtain industry information. Google search is also an important tool for obtaining industry information.

5. Research methods for cross-border product selection

The research methods for cross-border product selection include observing the best-selling products on e-commerce platforms, products participating in platform activities, and products from peer sellers, etc. In addition, you need to pay attention to information such as foreign e-commerce websites and social media hot spots. For potential hot-selling products, the supply chain should be organized quickly and put on the shelves as soon as possible.

6. Correct method of conducting product research

When selecting products and pricing, merchants need to conduct research on competing products. When conducting research, factors such as the profit margin of the product, the daily sales volume of the store, and the situation of competitors need to be considered. Using the Chrome extension in Seller Tools can help sellers conduct better competitive analysis. In addition, the stability of the supply of goods and the convenience of transportation are also special considerations for sellers.