Detailed explanation of cross-border e-commerce B2B independent station operation strategy

In the field of cross-border e-commerce, B2B independent websites have become the first choice for many companies, not only because they have lower commission fees, higher security, and help build brand image, but also because they give sellers greater autonomy. Pricing power. So, how to operate a B2B independent station well?

1. Cross-border e-commerce B2B background knowledge

1. What is B2B?

B2B refers to the “wholesale type” commodity trade between enterprises.

2. What are the B2B models of cross-border e-commerce?

• B2B platform model: including information type and transaction type. The former focuses on information release, while the latter focuses on transaction needs.
• B2B independent website/self-built website mode: It is built by the upstream seller itself and is used to display corporate information, product details, and implement transaction functions.

2. How does cross-border e-commerce B2B operate?

1. Acquire customers

• Establishing a company overseas: Suitable for large enterprises.
• Regular exhibitions: the choice for small and medium-sized enterprises.
• Search Engine Optimization: Perform SEO through an independent website to let potential customers find you online.
• Set up on online cross-border platforms: Open stores on B2B platforms that are frequently visited by global customers, and place ads to improve rankings.

2. Facilitate transactions

• Provide sufficient information: including product display, user guide, operation video, etc.
• Acquire customer trust: Maintain good communication through initial cooperation with large platforms, and provide high-quality pre-sales and after-sales support.
• Lower the threshold for cooperation: such as price discounts, sample gifts, etc.

3. Customer retention

• Maintain appropriate customer relationships: Maintain contact through emails, phone calls, gifts, etc.
• Provide old customer discounts: Provide repurchase discounts and actively resolve feedback issues.

3. Advantages of B2B independent stations

• Lower commission fees: Compared with platform websites, independent websites have no secondary fees.
• More security: Your data is completely in your hands.
• Build brand image: Conducive to forming product premiums.
• Autonomous pricing: Product prices are not restricted by platform rules.

4. The role of independent station form tools

• Automatically contact users: Promote user repurchase.
• Collect user feedback: Improve user experience.

5. Independent station operation skills

• Technical optimization: including purchasing high-quality domain names, ensuring web page loading speed, enriching website content, supporting social media access, etc.
• Increase transaction volume: such as recommending products on the homepage, setting discounts, creating product combinations, etc.

6. Key points of Bigcommerce independent station operation

• Technical aspects: such as purchasing a suitable domain name, ensuring quick response of web pages, enriching website content, and integrating social media functions.
• Increase transaction volume: Such as homepage product recommendations, setting discounts, combination sales, etc.

To sum up, the operation of a cross-border e-commerce B2B independent station requires a multi-faceted approach, focusing not only on technical optimization, but also on customer experience and trust building. Only in this way can we stand out in the fierce market competition.