Cross-border e-commerce and bank fee inquiry and marketing strategy case explanation

Bank fee inquiry case explanation

Different international settlement methods have different fees charged by banks. Bank rates can be inquired from the relevant bank. Taking the Bank of China as an example, log in to the Bank of China website and find the “Bank of China Service Price List” from “More” in the “Service Price Announcement” box on the homepage (this table is updated in real time, the following is as of August 1, 2022 Released content), the specific charging standards can be found in “Settlement and Cash Management” and “Trade Services” in “Customer Service Charges for Companies and Financial Institutions”.

T/T remittance (overseas remittance)

• Telegraphic transfer is based on 1‰ of the remittance amount, with a minimum of 50 yuan and a maximum of 1,000 yuan, plus telecommunications charges.
• The fee for letter remittance and draft remittance is 1‰ of the remittance amount, with a minimum of 100 yuan and a maximum of 1,200 yuan, plus postage (if any).
• The payment for remittance modification, remittance refund, and loss report of money order is RMB 100 per transaction, plus telecommunications fees.

Import collection

• Charging standard: 1‰ of the import collection amount, with a minimum of 200 yuan and a maximum of 2,000 yuan.

L/C

• 0.05%~1% of the issuance amount. The specific rate is determined based on business risks, guarantees, etc.
• If the validity period is more than one quarter, 30% of the first quarter fee will be charged each quarter; if it is less than one quarter, it will be calculated as one quarter. If the total fee is less than 500 yuan, it will be charged 500 yuan.
• This cost is usually borne by the importer or, if the contract stipulates, by the exporter. The costs usually borne by the exporter are those negotiated by the bank.

Import case explanation: Query the HS code and supervision conditions of frozen beef

The country imposes regional restrictions on the import of certain commodities, and not all products from all countries (regions) can be exported to China. Check the “Import and Export Tariffs” (the latest version of the year) to find the relevant HS codes and regulatory conditions. For example, the regulatory certificate codes for imported beef include: 4 (export license), 7 (automatic import license), x (export license (processing trade)), A (customs clearance form for entry goods), B (customs clearance form for outbound goods) ). The inspection and quarantine categories of imported beef include: P (quarantine of imported animals and plants, animal and plant products), R (imported food hygiene supervision and inspection).

Social marketing case explanation

From the perspective of today’s consumer market, how should cross-border e-commerce import marketing be done to achieve low investment and high output, and provide users with the best experience? The answer given by Zhiwei Wine Magazine is: precise social marketing. Zhiwei collects data on the interaction behavior and content preferences of all community users with Zhiwei through content tags. Through data collection for a long enough time, Zhiwei can classify them through structured user information and use topics of different themes. Communities bring users together. In this way, accurate grouping makes the community very active, and also provides an effective channel for accurately targeted content information and product marketing content that they are interested in sent to users.

Cross-border e-commerce email marketing case explanation

Email marketing has always been favored by cross-border e-commerce due to its low cost and good effect. At the beginning of the subscription, Dalong.com provides customers with two major discounts: first, special discounts for new users; second, setting up purchase navigation. Obtaining subscriptions is just the beginning. Dalong.com will also regularly send greetings and specific discounts to subscribed customers to continuously attract and retain customers.

The above cases demonstrate the practical application of cross-border e-commerce in bank fee inquiry, imported product HS code inquiry, community marketing and email marketing, providing valuable reference experience for cross-border e-commerce practitioners.