Detailed explanation of cross-border e-commerce network promotion strategies: from search engine advertising to forum marketing

In the field of cross-border e-commerce, finding new marketing channels has become a top priority for sellers. Whether through search engine advertising or online forum promotion, each method can bring different benefits to sellers. The application of these two strategies will be described in detail below.

Search engine advertising: accurately reach potential customers

Well-known search engine advertising is often more economical and effective than industry website advertising. Google’s keyword search ads have become an important promotion tool for export e-commerce due to their high global traffic (up to 150 million search requests processed daily). By setting up ads on Google, foreign users can see the company’s information display when searching for specific keywords. However, the choice of keywords is crucial, and improper settings may affect the effectiveness of your ads.

Keyword selection skills

• Product name keywords: Directly use the English name of the product and its various writing methods, and can even include names in different language versions. Although such keywords have wide coverage, competition is fierce and there is a risk of low click-through rate.
• Qualifier combination: Add qualifiers such as “China”, “manufacturer”, “supplier”, etc. before and after the product name to more accurately locate the target audience.

Forum marketing: building community trust

Online forums are highly active and interactive and are a good channel for marketing and promotion. Cross-border micro-commerce can attract the attention of other forum members by publishing posts containing product usage experiences or reviews. Choosing a popular forum and ensuring that posts are published in the appropriate sections will help improve the effectiveness of your promotion.

How to conduct effective forum marketing?

• Find the right group: Use Google search commands or dedicated forum finder sites to locate the right group.
• Develop marketing strategies: Develop different promotion plans based on whether you have budget. If you have the budget, you can cooperate with core members; if you don’t have the budget, you can indirectly promote the product by sharing your experience.
• Attention to details: Avoid posting links directly in the early stage and establish credibility first; maintain long-term interaction to maintain stable traffic growth.

In summary, whether through search engine advertising or forum marketing, correct strategy execution can help cross-border e-commerce sellers effectively increase brand awareness and product sales.

Reference materials:

• [1] Search engine advertising for export e-commerce online promotion
• [2] Online forum promotion of cross-border micro-e-commerce
• [4] How cross-border e-commerce sellers conduct forum marketing