Cross-border e-commerce email marketing strategies and techniques

In the field of cross-border e-commerce, email marketing is an efficient marketing tool that can help merchants better connect with potential and existing customers. This article will provide readers with a comprehensive email marketing guide by combining the things exporters need to pay attention to when writing advertising slogans, the prerequisites for email marketing, and how to find the optimal email sending volume.

Notes for exporters when writing advertising slogans

When writing advertising slogans, you should pay attention to the following points:

• Include target keywords: Ad titles and content should contain specific target keywords, which can attract users’ attention and improve advertising effectiveness.
• Emphasize the benefits of products and services: Introduce the main benefits that the product or service can bring to customers, such as Higher Quality, Lower Price, More Competitive, Save your 10% purchasing Cost, New Choice for xxx, Top xxx Supplier, etc.
• Product marketing should have a unique selling point (USP): Discover the USP of the product, which must contain specific product benefits and must be unique, unique, novel, and relevant to sales of.
• Eliminate words that are too common: such as a, in, on, it, of, etc. to ensure that every word in the advertisement has considerable gold content.

Prerequisites for email marketing

Email marketing should deliver valuable information to target users via email with the user’s prior permission. Specifically include:

• Based on user permission: The other party has purchased your products or collected your store, which is a sign of user approval, indicating that the other party has a certain interest in you.
• Deliver information through email: Ensuring the delivery rate of email is the basis of email marketing.
• Information is valuable to users: Delivering valuable information to users is the core link of permission-based email marketing.

How to find the optimal email sending volume

For cross-border e-commerce, finding the optimal email sending volume is crucial. Here are a few effective methods:

• Segment user groups: Distinguish long-term customers, potential customers and inactive customers based on their activity.
• Understand your competitors: Analyzing the other party’s behavior will help you launch email marketing.
• Test different types of emails separately: Test different types of emails to find common interests between customers and tailor them accordingly.
• Gradually increase email sending volume: Avoid sudden changes in email sending rhythm or jarring.
• Quickly adapt to customer response: Stay on top of customer response to email volume by monitoring email marketing reputation and engagement.
• Keep your fingertips: Watch for changes in your customers’ online behavior, website activity, purchasing patterns, or email engagement.

Implementation steps of email marketing

Email marketing is a highly refined job that requires careful planning at every stage. Here are the specific steps:

• Determine the promotion plan: Based on the market positioning of the product, the characteristics of the target customer group, the value of the product or service, etc., determine the collection plan of target customer email addresses, evaluation plan of delivery tools, and email Principles of content design, email sending plans, tracking plans, and optimization plans, etc.
• Collect email addresses of target customers: Collect data on target customer groups through subscription forms, website registration, etc.
• Evaluate sending tools: Choose the right email sending tool.
• Develop a sending plan: Determine the sending frequency. Under normal circumstances, it is appropriate to send at most 2 to 3 times per month.
• Gather feedback and respond promptly: Marketing campaigns should capture overall response rates for specific programs and track customer responses.
• Update mailing list: Regularly organize the information received from customers and update the mailing list.

Advantages of triggered email marketing

Triggered email marketing is a marketing method that automatically triggers corresponding emails based on a certain behavioral mechanism. It has the following characteristics:

• Have clear needs: Have a strong purpose, such as a customer registration website triggering a welcome email.
• Automatic triggering: The content is set in advance and is triggered through a certain behavior or a certain time condition.
• Personalization: The target is an individual, and the email is only sent to the contacts whose specific actions triggered the email.

How to find decision makers

The success of email marketing largely depends on finding the right decision-makers. Here are a few effective methods:

• Social Platforms (LinkedIn, Facebook, etc.): Find people across your company who use LinkedIn through your LinkedIn homepage.
• Google Search: Use keywords+importer, keywords+buyer and other methods to find customers.

Through the above methods, email marketing can be carried out more effectively and marketing effectiveness improved.