How to avoid cross-border e-commerce violations in Meta advertising and best practices for applying for online advertising promotion licenses

In the current digital business environment, cross-border e-commerce has gradually become an important platform for enterprises to promote their products and services. However, during this process, advertisers need to ensure that they comply with relevant laws and regulations to avoid potential violation fines, and they also need to apply for the necessary online advertising promotion licenses.

1. Advertising violation risks of cross-border e-commerce

Cross-border e-commerce sellers tend to overlook some details when placing Meta ads, which may lead to the platform banning their accounts. In order to ensure long-term development, sellers should be aware of the importance of brand building and establish users’ trust in the brand. In addition, for sellers new to this field, knowing how to avoid advertising violations is an essential basic skill.

1. Avoid adult content

In order to comply with advertising regulations, sellers need to strictly review the images and text in the advertisement to ensure that the following elements are not included:

• Pictures:

  • No sexual innuendos, sexual advances, or close-ups of personal body parts.

• Text aspect:

  • No disrespectful language or sexualized descriptions of people.

These inappropriate elements will not only mislead users, but may also affect the physical and mental health of minors and create a negative environment on the platform.

2. Avoid personal health-related content

When dealing with health-related ads, sellers also need to conduct strict screening to ensure that the following elements are not included:

• Close-up pictures of physical condition.
• Negative self-consciousness.
• Before and after photos.
• Offensive or insulting content.

Cross-border e-commerce platforms pay more attention to human rights and equality, and basically do not allow negative descriptions or displays of users’ bodies.

2. How to apply for Meta online advertising promotion license

Before placing ads, businesses need to obtain Meta’s online advertising license. The application process includes the following steps:

1. Overview of the application process

• Fill out the form: Advertisers need to submit a form through Meta to apply for advertising permission.

• Pending Approval: After review, the advertiser will be granted access to the specific ad account ID, and the scope of access will follow the URL and region listed in the approval.

• Compliance: Once approved, advertisers are required to strictly comply with all regulations, including region-specific targeting and related laws and regulations.

2. Application requirements and precautions

• Choose the right advertising company: When choosing a third-party payment company, you need to consider its cost, service quality and security.

• Submit details: Provide details about your ad, target audience, and location in the form.

• Comply with laws: Make sure your ad complies with the minimum legal age requirement in the applicable location.

3. Things to note about specific categories of ads

Some specific types of online advertising (such as DB and BC advertising) require additional written permission, especially in countries such as Australia, Canada, Germany, and India.

4. Best Practices

• Market research: Conduct market research before applying to understand the characteristics and service quality of different advertising companies.

• Customized management: Adopt customized payment and collection strategies based on market demand and regional characteristics.

• Continuous optimization: Payment and collection processes must be continuously monitored and optimized to improve transaction efficiency and reduce risks.

In summary, by following the above measures, cross-border e-commerce sellers can effectively apply for a Meta online advertising promotion license while avoiding irregularities in advertising, thereby ensuring the smooth progress of advertising activities.