Notes on cross-border e-commerce: full analysis from operations to regulations
Cross-border e-commerce is a booming field that involves many details and precautions. This article will comprehensively analyze cross-border e-commerce operations strategies, regulatory requirements, consumption tendencies for specific festivals, etc.
Operational strategy
For novice sellers, cross-border e-commerce platforms are a brand new environment. First of all, sellers need to be familiar with the platform rules to avoid violating red lines, such as account association or infringement. Secondly, product selection is a key step in store operation. It is recommended to conduct scientific product selection through market research and tool assistance (such as Amazon Best Seller, Google Trends). In addition, choosing a reliable logistics company is crucial because logistics efficiency directly affects customer satisfaction. Store listing optimization cannot be ignored. Good listing can significantly improve search rankings and exposure. Finally, sellers also need to master advertising drainage skills and reasonably choose keywords for promotion.
Regulatory requirements
Consumer Rights Protection
Cross-border e-commerce companies must assume responsibility for product quality and perform relevant obligations. They should entrust domestic enterprises to handle customs registration and bear the responsibility of truthfully reporting and accepting supervision in accordance with the law. In addition, cross-border e-commerce platform companies and domestic agents need to review the authenticity of transactions and the authenticity of consumer identity information.
T/T settlement
When settling an import contract using the T/T method, the importer needs to prepare the import contract, commercial invoice, “Foreign Exchange Purchase Application”, “Overseas Remittance Application” and “Import Goods Customs Declaration” and other materials, and pay the postal and telecommunications fees and handling charges.
EU energy efficiency labeling system
In order to promote energy conservation and environmental protection, the European Union has launched an energy efficiency labeling system. This system requires information such as energy efficiency level and energy consumption to be marked on energy-consuming products. Specific products such as refrigerators, washing machines, etc. are required to meet energy efficiency label compliance requirements.
Contrabanded goods
The Chinese Customs and Post Bureau have clearly stipulated some items that are prohibited from being imported or exported, such as weapons, drugs, obscene publications, etc.
Specific holiday consumption trends
During Easter, consumers tend to buy holiday-related products, such as clothing, candy, chocolate, etc. Statistics show that during Easter in 2015, the average consumption of American consumers was US$140.62, an increase from 2014.
Export of small household appliances industry
With the advancement of intelligence and optimized marketing, China’s small household appliances industry exports are facing new opportunities. Enterprises need to focus on improving store visual experience, seasonal product marketing, and data analysis.
To sum up, cross-border e-commerce companies need to pay attention to many aspects during their operations, including but not limited to product selection strategy, logistics selection, store optimization, advertising, and compliance with relevant regulatory requirements. With proper planning and execution, cross-border e-commerce companies are expected to succeed in the global market.
Reference materials
(https://example.com/article1) – Things to know when conducting cross-border e-commerce business
(https://example.com/article2) – Import contract T/T settlement instructions
(https://example.com/article6) – Instructions for new cross-border e-commerce operators
(https://example.com/article8) – Cross-border e-commerce small home appliance industry export instructions
(https://example.com/article7) – Easter consumption trends that cross-border e-commerce should know
(https://example.com/article5) – Prohibited goods that cross-border micro-commerce should know